Debenhams Archives | World Branding Forum

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Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to...

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Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism

Olivia Pearce

December 22, 2017December 22, 2017

The Debenhams 2017 Christmas campaign captures the optimism with a sense of suspended reality which consumers crave at this time of year The 2017 'You Shall'...

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Amazon Tops UK Digital Customer Experience Study

Thomas Ng

October 1, 2014July 4, 2023

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...