Creative Archives | World Branding Forum

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Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Campaigns Featured News Videos

Kiddie Academy Propels Ethos with Learn On

Deborah Joy Peter

January 4, 2019January 4, 2019

Kiddie Academy has developed a national marketing campaign which entails ad spots for television, radio, print, digital, and social media. Educational child care programmes provider,...

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Advertising Featured News Videos

Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Featured Marketing News Videos

Equinox Exalts Breaking Boundaries with Life

Anisha Kapoor

January 3, 2019January 4, 2019

The Life push by Equinox features a tie-up with fashion’s Nick Knight and a cast starring Ciara, Sergei Polunin, Maria Borges, and more. Global lifestyle...

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Newell Picks WPP for Global Communications

Anisha Kapoor

December 31, 2018December 31, 2018

Following a review of some of its agency relationships, Newell Brands has named WPP communications partner for its worldwide portfolio. Premier consumer goods company, Newell, has...

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Campaigns Featured News Videos

CarGurus Revs Up with New Brand Campaign

Deborah Joy Peter

December 28, 2018December 28, 2018

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...

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Advertising Featured News

Planet Fitness Gets into the Smoove Groove

Joshua Hughes

December 28, 2018December 28, 2018

Planet Fitness has teamed up with J.B. Smoove for a new ad campaign focused on driving membership and empowering people to get healthy. Planet Fitness has...

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Campaigns Featured News Videos

Marc Jacobs Adds Irina Shayk to Beauty Lineup

Olivia Pearce

December 20, 2018December 20, 2018

Marc Jacobs Beauty is scheduled to soon launch its 2019 campaign in Russia, starring Irina Shayk as the newest face of the fashion brand. Marc...

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Featured Marketing News

Jenny Craig Shapes Push Around Real Stories

Anisha Kapoor

December 20, 2018December 20, 2018

Jenny Craig has unveiled its 2019 advertising campaign which features several members and weight loss experts with trues success stories. Jenny Craig has announced its...

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Advertising Featured News

Grey New York Names Bernardo Romero ECD

Joshua Hughes

December 20, 2018December 20, 2018

Joining from Area 23, Bernardo Romero enters Grey New York as Executive Creative Director to serve in its health-related business. Grey New York has welcomed...

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Campaigns Featured News

Atkins Reveals Choose Wisely Starring Rob Lowe

Deborah Joy Peter

December 19, 2018December 20, 2018

Atkins Nutritionals has announced its latest campaign created for the United States which debuts on 31 December and features Rob Lowe. Atkins Nutritionals is kicking...

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Branding Featured News

Leica Honours Ralph Gibson with LA Showcase

Olivia Pearce

December 18, 2018December 18, 2018

Leica is paying tribute to renowned photography, Ralph Gibson, with his Digital Color exhibition scheduled for roll-out in January 2019. Leica is celebrating renowned photographer,...