Creative Archives | World Branding Forum

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Its first ever Super Bowl commercial, Devour is celebrating its frozen meal offerings as food porn with an intentionally provocative campaign. Frozen food label, Devour,...

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Campaigns Featured News Videos

Kia Teases Super Bowl with The Great Unknowns

Deborah Joy Peter

January 23, 2019February 17, 2019

Kia has introduced a new advertising strategy for its Super Bowl push. The brand is excluding celebrities and including young people. For its tenth consecutive...

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Advertising Featured News

Grey London Elevates Anna Panczyk to CEO

Joshua Hughes

January 23, 2019February 12, 2019

Worldwide CEO of Grey Group, Michael Houston, has announced the promotion of Anna Panczyk to Chief Executive Officer of Grey London. Anna Panczyk has been named Grey...

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Campaigns Featured News

Marciano Welcomes Nadine Mirada for Spring

Deborah Joy Peter

January 22, 2019February 23, 2019

Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor. Marciano has debuted its...

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Branding Featured News Videos

Gillette Drives the Best in Men with We Believe

Anisha Kapoor

January 17, 2019April 26, 2019

In redefining its The Best a Man Can Get promise, Gillette has pledged support to non-profit organisations which are helping men be their best.

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Campaigns Featured News Videos

Kraft Heinz Takes Two to Super Bowl Sunday

Olivia Pearce

January 17, 2019April 26, 2019

Kraft Heinz will for the first time in the company’s history showcase two key portfolios, namely Planters and Devour, on the Super Bowl stage.

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Advertising Featured News

Shutterstock Launches Global Creative Push

Joshua Hughes

January 11, 2019January 29, 2019

Shutterstock has introduced its first major brand campaign in six years, which debuts this month in four countries and goes worldwide in spring. Shutterstock has...

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Advertising Featured News Videos

KitchenAid Offers Home Cooks Tasteful Tech

Joshua Hughes

January 9, 2019January 25, 2019

KitchenAid will soon launch its connected commercial-style range, an appliance created to inspire the creativity of culinary enthusiasts. KitchenAid has announced the entry of fresh...

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Featured Industry News

Choice Hotels Hands McKinney Creative Remit

Anisha Kapoor

January 8, 2019January 8, 2019

Following a nationwide agency search, Choice Hotels has awarded the creative business for its full portfolio of hospitality brands to McKinney. Choice Hotels International has...

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Advertising Featured News

McCann Health Names Eastwood Global CCO

Joshua Hughes

January 8, 2019January 8, 2019

McCann Health has filled the position of Global Chief Creative Officer with the appointment of longtime creative leader, Matt Eastwood. McCann Health has named Matt Eastwood its...

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Branding Featured News

Coach Dresses Women in the Colours of Spring

Olivia Pearce

January 7, 2019January 8, 2019

Coach has launched a global advertising campaign to introduce its spring collection of ready-to-wear, footwear, and bags for women. Coach has announced the debut of...

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Campaigns Featured News Videos

Slendertone Sets New Tone with Global Push

Deborah Joy Peter

January 7, 2019January 7, 2019

Slendertone has rolled out a push for television and digital in markets including the United Kingdom, France, and North America. Maker of muscle toning products,...