Creative Archives | World Branding Forum

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Worldwide Chief Creative Officer, John Patroulis, has announced the appointment of Adam Kahn to the position of CCO at Grey Midwest. Grey Midwest has elevated...

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Marriott Reimagines Rewards Under Bonvoy

Deborah Joy Peter

February 21, 2019February 22, 2019

Marriott Bonvoy, the new name and travel programme representing the hotel chain’s rewards platform, will premiere with a global ad campaign. Marriott International has created...

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Burger King Pokes Some Fun with KFG Swipe

Joshua Hughes

February 21, 2019February 21, 2019

Burger King has debuted its new Grilled Chicken Sandwich with a campaign led by its brand mascot, the King of Flame-Grilling or KFG. Burger King...

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Budweiser Stars Charlize Theron in Lager Spot

Joshua Hughes

February 20, 2019February 21, 2019

In line with the roll-out of its limited-edition Reserve Copper Lager offering, Budweiser has released a spot starring Charlize Theron. Budweiser has released a short...

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Revlon Launches PhotoReady Candid with Four

Deborah Joy Peter

February 20, 2019February 21, 2019

Revlon has debuted its new PhotoReady Candid collection with a push starring Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. Revlon has launched a...

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Foot Locker Goes Digital with February Drops

Olivia Pearce

February 18, 2019February 18, 2019

The latest #BecauseSneakers installation by Foot Locker celebrates the sneaker community and the brand’s hot lineup of product drops. Foot Locker has announced the continuation...

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Featured Industry News

TBWA Global Director of Media Arts Retires

Anisha Kapoor

February 18, 2019February 18, 2019

TBWA veteran, Lee Clow, has announced his retirement after a career of five decades with Chiat\Day. He will move into an advisory role. Entering retirement,...

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Hennessy and Ridley Scott Elevate Seven Notes

Joshua Hughes

February 13, 2019February 20, 2019

Cognac heavyweight, Hennessy, partnered with renowned filmmaker, Ridley Scott, to create its latest film which offers a riveting narrative. Hennessy has released a short film...

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Johannes Leonardo Names Hope Nardini CD

Joshua Hughes

February 12, 2019February 12, 2019

In line with its leadership expansion plan, Johannes Leonardo, has named Hope Nardini as Creative Director for its New York office. Johannes Leonardo is expanding...

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Jarlsberg Adds Flavour with Life’s Best Served

Joshua Hughes

February 6, 2019February 6, 2019

Jarlsberg has expanded its largest advertising campaign rolled out in 2018 to offer consumers compelling experiences and great memories. Jarlsberg Cheese has widened its 2018...

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Campari Welcomes Fans to Enter the Red

Joshua Hughes

February 5, 2019February 6, 2019

Campari has added to its Red Diaries series with a new short film starring actress, Ana De Armas, and television star, Lorenzo Richelmy. Italian aperitif...

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Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...