Creative Archives | World Branding Forum

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Targeting Shenzhen’s biggest businesses for a lesson on thinking creatively, ITTIZ created a push involving red packets, but with a twist. As part of a...

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Advertising Featured News

PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Advertising Featured News

Mindshare and POSSIBLE Enter into Partnership

Joshua Hughes

June 28, 2017June 29, 2017

Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...

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Advertising Featured News Videos

Zespri Shoots for SunGold with Summer Campaign

Joshua Hughes

June 23, 2017June 24, 2017

Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track. Zespri has launched a...

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Advertising Featured News

Culligan Hands Media and Creative Business to Fallon

Joshua Hughes

June 22, 2017June 22, 2017

Culligan has named Fallon its agency of record. The firm's first project for the brand launches in early 2018 across TV, print, and digital. Water...

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Branding Campaigns Featured News

Coach Takes a Ride with Selena Gomez for the Fall

Olivia Pearce

June 20, 2017June 20, 2017

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos. Coach has...

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Advertising Featured News Videos

Schick Flexes Hydro Muscle in Transformers Tie-up

Joshua Hughes

June 15, 2017June 15, 2017

Schick Hydro and Paramount Pictures' Transformers: The Last Knight have partnered for a push featuring a spot directed by Michael Bay. Schick Hydro has joined forces with...

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Advertising Featured News

Y&R Appoints Troy Lim to ECD Role in Singapore

Joshua Hughes

June 14, 2017June 14, 2017

Y&R Singapore has filled its Executive Creative Director role with the appointment of Troy Lim. He will work closely with CEO, Shirley Tay. Y&R has...

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Advertising Featured News Videos

Honda Keeps the Peace with Family-Friendly Odyssey

Joshua Hughes

June 13, 2017June 13, 2017

Honda has introduced a campaign promoting the new feature-focused Odyssey, of which the highlight is its Magic Slide second-row seats. Honda has created a campaign to promote...

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Advertising Featured News

Global Creative Leaders Join Forces for Cannes Lions

Joshua Hughes

June 9, 2017June 9, 2017

The Cannes Lions has revealed its 2017 programme and the global creative leaders who will have a presence at the festival this month. The 64th...

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Advertising Featured Industry News

MedTech Expo returns to Lions Health

Joshua Hughes

April 6, 2017April 7, 2017

Expo returns for a second year to showcase the most innovative companies in medical technology from around the world Areas of focus in this future-facing...