Coors Light Archives | World Branding Forum

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Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Campaigns Featured Marketing News

Coors Light introduces a festive tradition just for grownups

Joshua Hughes

December 10, 2020

Coors Light's "Build your #Beerman" for the chance to win a backyard winter wonderland this holiday season In a holiday season when nothing feels typical,...

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Design Featured News

Coors Light to bring infinitely recyclable aluminium cups to stadium fans

Joshua Hughes

November 30, 2020

Coors Light and Ball design lightweight aluminium cups so that consumers can enjoy more sustainable options when enjoying their favourite beverages Alcohol brand, Coors Light and...

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Advertising Campaigns Featured News

Coors Lights unveils its latest ad campaign, “Made To Chill”

Olivia Pearce

September 1, 2020

The Coors Light "Made To Chill" ad campaign, created by DDB and directed by Noam Murro highlights the sweepstakes and encourages people to celebrate the...

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Branding Campaigns Featured News Videos

Coors Light Sponsors Outside Television Push

Olivia Pearce

June 28, 2016June 28, 2016

The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...