Content Archives | World Branding Forum

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The DoublX Online Platform for VR Website-Creation, with Powerful Editor Requires No Setup and No App Installation Double XVR has launched "DoublX Beta", a powerful...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Twitter Launches Live Video Creation with Periscope

Thomas Ng

December 14, 2016December 14, 2016

A new offering powered by Periscope, anyone on Twitter can now create and tweet live video with the latest Android and iOS updates. Twitter has...

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Branding Featured News Videos

British Airways Debuts New Series with Kunal Nayyar

Olivia Pearce

July 27, 2016August 5, 2019

The actor is the first of several celebrities to star in Make Amazing Things Happen by British Airways, discussing life, work, and travel. British Airways has...

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Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Viber Signs with The Huffington Post for Sticker Series

Deborah Joy Peter

July 15, 2016July 15, 2016

The Huffington Post will launch Viber Public Chat to host discussions featuring celebrities, personalities, and brands across various topics. Viber, the messaging app with more...

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Branding Featured News

Olapic Heightens Identity and Positioning with Rebrand

Deborah Joy Peter

June 16, 2016June 16, 2016

Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...

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News Public Relations

Weber Shandwick Shapes Up Content with Mediaco

Deborah Joy Peter

April 14, 2016April 14, 2016

Building on the Weber Shandwick earned engagement expertise, Mediaco offers tailored solutions for specific business challenges. Weber Shandwick has moved to further develop Mediaco, a...

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Smarts Communicate Sets Up PR Shop in London

Anisha Kapoor

March 21, 2016March 21, 2016

The debut coincides with Smarts' offices in Scotland re-branding as Smarts Communicate in a move designed to provide opportunity Belfast-based global public relations and content...

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Branding Featured News

British Airways Psyched Over Hypnotherapy Deal

Deborah Joy Peter

March 15, 2016March 15, 2016

The initiative emphasises the brand’s commitment to key airline firsts and a huge breadth of content on its High Life channel British Airways has added...

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Branding Industry News

Cannes Lions Debuts Lions Entertainment for 2016

Anisha Kapoor

November 5, 2015November 5, 2015

The Festival will leverage the new platform to award Entertainment Lions and Entertainment Lions for Music Cannes Lions has introduced Lions Entertainment, a new stream...

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Advertising Featured News Videos

Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...