consumer experience Archives | World Branding Forum

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Unifying its offerings to offer loyal customers added value, Taco Bell has updated its menu and storytelling to surprise and delight fans. Taco Bell has...

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Featured Marketing News

Mazda Enhances the Drive with Redesign

Deborah Joy Peter

November 28, 2018November 28, 2018

Mazda has unveiled its new generation of cars with the redesign of a fan favourite and its upcoming global roll-out slated for early 2019. Mazda...

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Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...

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Branding Featured News

KLM Pops Up in San Fran for Traveller Appeal

Olivia Pearce

October 5, 2016October 5, 2016

KLM has launched a pop up in San Francisco, inviting travellers to discover more about the Dutch airline and experience its innovation. KLM has launched...