consumer electronics Archives | World Branding Forum

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Pet Healthcare Company set to Launch Indiegogo Campaign, Take Pre-orders for Petrics Smart Pet Bed Petrics, creators of the smart pet bed and pet health...

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Design Featured News Technology

Samsung Turns Television into Art with The Frame

Thomas Ng

June 16, 2017June 16, 2017

Samsung Electronics America has transformed television viewing with The Frame, which offers both entertainment and art for the home. Samsung Electronics America has unveiled The...

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Samsung Launches Note7 Recall in the United States

Thomas Ng

September 19, 2016September 19, 2016

The recall exercise follows the global announcement of the battery cell issues related to certain Samsung Galaxy Note7 devices. Samsung Electronics America has confirmed that...

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Branding Featured News

Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

August 11, 2016August 11, 2016

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Branding Campaigns Featured News Videos

Nikon Captures Love through Its Own Lenses

Olivia Pearce

March 14, 2016March 14, 2016

The marque will further the brand’s position by driving camera users to its offerings, allowing one to create better memories Nikon has rolled out an...

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Branding Campaigns Featured News Videos

LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...

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Vivitar Drops Techy Vibe with Major Overhaul

Thomas Ng

January 6, 2016January 6, 2016

Targeting millennials, the makeover entails a revamped website, new releases, tweaked taglines, fresh advertising efforts from line to line Global tech brand, Vivitar, through Sakar International,...