cognac Archives | World Branding Forum

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Cognac heavyweight, Hennessy, partnered with renowned filmmaker, Ridley Scott, to create its latest film which offers a riveting narrative. Hennessy has released a short film...

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Branding Featured News

Hennessy Serves Master Blender’s Selection N°3

Deborah Joy Peter

October 5, 2018October 5, 2018

Hennessy has added a third entry to its Master Blender’s series. The limited-edition cognac was crafted by Renaud Fillioux de Gironde. Hennessy has unveiled its...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Advertising News

Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...

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Branding Featured News

Martell Raises Glass to Iconic Canadian Comeback

Olivia Pearce

September 7, 2016September 7, 2016

Variants like the Martell Medallion VSOP and XO are available in stores, with higher marques heading to Ontario and Alberta in the fall. Global cognac...

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Branding Campaigns Featured News Videos

Rémy Martin Moves to the Beat of Jackie Cruz

Olivia Pearce

August 17, 2016August 17, 2016

The music-inspired partnership is an extension of the One Life/Live campaign by Rémy Martin which celebrates people and their talents. Rémy Martin has launched the...