Coca-Cola Archives | World Branding Forum

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Winner of the World Branding Forum, Coca-Cola, has released a pair of online films celebrating the power of the human spirit to persevere through the coronavirus...

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Branding Featured News

Coca-Cola supply chains announces production of hand sanitisers

Eliza Jane

April 28, 2020

Coca-Cola produces hand sanitisers to address the urgent shortage after being alerted by local health authorities Coca-Cola, a winner of the World Branding Forum, teams around...

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Campaigns Featured News

Coca-Cola goes dark to redeploy ad spending to supply healthcare workers

Olivia Pearce

April 27, 2020April 27, 2020

Coca-Cola channels millions in marketing spending to support Covid-19 relief The Coca-Cola Company, a winner of the World Branding Awards, is using its marketing resources to support...

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Industry News

Publicis Groupe promotes Justin Billingsley as Global CMO

Anisha Kapoor

April 27, 2020

Public relations agencies company, Publicis Groupe has announced that Justin Billingsley is stepping up to the new role of Global Chief Marketing Officer (CMO). In this...

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Featured Marketing News Technology

Casetify collaborates with Coca-Cola on latest tech accessories

Thomas Ng

April 6, 2020

Casetify latest tech accessory collection is inspired by Coca-Cola's International Identity Casetify, the custom tech accessory brand, is partnering with Coca-Cola to release a limited-edition...

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Campaigns Featured News

Global Recycling Day – Your brand’s role in creating a circular economy

Olivia Pearce

March 18, 2020

With Global Recycling Day on 18 March, Robert Lockyer, CEO and Founder of luxury packaging provider Delta Global, argues that brands stuck between the rock...

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Campaigns Featured News

Coca-Cola makes Santa Claus look like an illegal immigrant

Nathaniel Mark

December 10, 2019

Coca-Cola says welcome Santa Claus despite him being a stranger sneaking across lands carrying strange packages Coca-Cola, a four-time global winner of the World Branding...

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Advertising Featured News

Coca-Cola returns to Super Bowl

Joshua Hughes

December 4, 2019December 9, 2019

Coca-Cola will return to the Super Bowl with a mid game advert this year. The soft drink giant has been a long time Super Bowl...

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Advertising Branding

Coca-Cola launches Holidays are coming Christmas campaign

Joshua Hughes

November 25, 2019

Coco-Cola’s famous ‘Holidays are coming’ ad will return this Christmas in what is set to be the brand’s biggest ever global campaign. In the UK,...

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Advertising Industry

Publicis•Poke hires new Head of Integrated Planning in series of hires

Anisha Kapoor

October 17, 2019

Publicis•Poke has just made a series of recent hires and promotions after being restructured in June this year. Alexandra Mimoun has been hired to be...

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Design Featured News

Carlsberg moves a step closer to creating world’s first paper beer bottle

Joshua Hughes

October 11, 2019

Two new research prototypes for its Green Fibre Bottle are revealed - containing beer for the first time with more leading companies are now committing...

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Advertising Featured News

Diesel creates exclusive recycled capsule collection with Coca-Cola

Nathaniel Mark

September 27, 2019September 28, 2019

Diesel and Coca-Cola introduce recycled materials collection with The (Re)Collection Diesel, a fashion brand, and Coca-Cola – a four-time global winner of the World Branding...