Chinese New Year Archives | World Branding Forum

Read Time:2 Minute, 27 Second

Burberry's film captures the spirit of Chinese New Year and celebrates the arrival of spring – inspiring optimism, a sense of new beginnings and a...

Read Time:2 Minute, 25 Second

Advertising Featured News

Apple Lunar New Year ad focuses on single mother’s struggle

Nathaniel Mark

January 21, 2020January 21, 2020

Apple rings in Lunar New Year with professionally casted film starring Zhou Xun and directed by Theodore Melfi Apple continues its "shot on iPhone" advertising...

Read Time:1 Minute, 26 Second

Advertising Featured News

AirAsia ushers in the Lunar New Year through a child’s imagination

Nathaniel Mark

January 21, 2020

AirAsia shows you what the Lunar New Year celebration is all about in The Boy and the Lion AirAsia, one of Asia's leading low-cost airline...

Read Time:1 Minute, 39 Second

Campaigns Featured News

Haier Sends New Year’s Greetings Reflecting Its Global Vision

Olivia Pearce

February 12, 2018

Spring Festival Greetings from Haier Encourages People With Different Cultural Backgrounds to Celebrate Family Reunion As a global home appliances brand and an active member...

Read Time:1 Minute, 56 Second

Featured Marketing News

Johnnie Walker Releases Limited Edition Blue Label for Chinese New Year

Anisha Kapoor

December 21, 2017June 13, 2023

This year's luxurious Chinese New Year design for Johnnie Walker is inspired by the precious bond between man and dog In true festive spirit, Johnnie...