China Archives | World Branding Forum

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Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

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Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

Olivia Pearce

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

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Featured Marketing News

Disney Store Opens Second Outlet in Shanghai

Olivia Pearce

September 1, 2017September 5, 2017

The new store offers unique mix of locally and internationally designed products Disney Store has opened the doors of its newest store at the HKRI...

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Industry Marketing News Technology

Huaqiang North Reopens as International Electronics Commercial Hub

Thomas Ng

January 16, 2017January 19, 2017

New Metro Stations and Additional 4,000-Metre Square of Business Space Among Upgrades Done to China's Largest Electronics Centre Huaqiang North, China's electronics hub located in...

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Industry Marketing News

Public Bank-UnionPay Partnership Launches Joint Debit Card

Olivia Pearce

January 12, 2017January 12, 2017

PB UnionPay Lifestyle Debit Card Offers Greater Mobility in 160 Countries and Regions Through Quality and Secure Cross-Border Payment Services UnionPay International reaffirms its presence...

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Branding Campaigns Featured News

PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

Olivia Pearce

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Featured Marketing News

The Coffee Bean & Tea Leaf Inks Exclusive Deal For China

Anisha Kapoor

August 26, 2015August 26, 2015

LOS ANGELES – The Coffee Bean & Tea Leaf, Southern California's oldest and largest privately-held specialty coffee and tea retailer in the U.S., announces the signing of an exclusive...

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Marketing News

Accenture Acquires PacificLink to Boost Digital Marketing & Commerce Capabilities in Greater China

Anisha Kapoor

July 9, 2015July 9, 2015

Move strengthens Accenture Interactive’s ability to help CMOs and CIOs bridge the gap between marketing and digital technologies in growing region Accenture has increased its...

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News Public Relations

Ruder Finn Acquires China Business of Japan’s Kyodo Public Relations

Anisha Kapoor

June 30, 2015

Ruder Finn has acquired the China business of Kyodo Public Relations, including its operations in Beijing and Shanghai. A long-term partner of Ruder Finn, Kyodo...