Canada Archives | World Branding Forum

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SHEIN joins a growing roster of retail brands now offering PayBright's flexible Pay in 4 payment plans as an alternative to traditional credit cards PayBright,...

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Advertising

Air Canada teams up with Sandra Oh

Joshua Hughes

October 10, 2019June 13, 2023

Air Canada have launched a new campaign with Sandra Oh, showing customers how to “Travel like a Canadian”. The new advert created for Air Canada...

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Advertising Featured News

IKEA Canada introduces the Stuff Monster

Joshua Hughes

September 20, 2019September 20, 2019

IKEA Canada have introduced a new character in its latest advertising campaign - The Stuff Monster. The furniture brand was a two-time global winner of...

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Advertising Featured News

Energizer mascot rebranded

Olivia Pearce

June 20, 2019June 20, 2019

Energizer and the pink rabbit mascot have been synonymous with batteries for a number of years. The mascot is now getting a makeover, to ensure...

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Advertising Branding News

East Meets West and the backfiring plastic bag

Olivia Pearce

June 14, 2019

In a bid to encourage people to think twice about using plastic bags, Vancouver shop East Meets West started a campaign that has unfortunately backfired...

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Campaigns Featured News

Seven aid agencies working together to fight famine

Olivia Pearce

May 29, 2017May 30, 2017

'Stop Famine Together' Campaign The Humanitarian Coalition and its seven member agencies welcome the Government of Canada announcement that for every eligible donation made by individual Canadians...

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Featured Marketing News

SunRype Debuts New Premium Craft Cider

Olivia Pearce

April 26, 2017April 26, 2017

SunRype New Premium Craft Apple Cider Straight From 1950s Sun-Rype Products Limited is taking a page out of its own rich history book with the...

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Featured Marketing News

Taco Bell Canada Plans to Start Serving Alcohol in 2017

Olivia Pearce

April 25, 2017April 26, 2017

Taco Bell Canada Select Retail To Offer Alcoholic Beverage Options The move, fueled by five years of consecutive growth in which Taco Bell Canada has...