Campaigns Archives | World Branding Forum

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Tecate has announced the release of Titanium into the United States, the first Mexican import to disrupt the category with a high-ABV beer. Tecate has...

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Featured Marketing News

Steigenberger Hotels Decks Up for Relaunch

Anisha Kapoor

March 6, 2019March 6, 2019

Deutsche Hospitality has announced the relaunch of luxury portfolio, Steigenberger Hotels, which begins in the German city, Hamburg. Deutsche Hospitality is spending millions to reinvent...

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Advertising Featured News Videos

Halo Top Creamery Churns Out Adult Ice Cream

Joshua Hughes

March 5, 2019March 6, 2019

Halo Top Creamery has created an advertising campaign, Ice Cream for Adults, which stars Nick Viall and features four creative spots. Halo Top Creamery has...

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Arizona Kicks the Cold with Sunshine to Share

Thomas Ng

March 5, 2019March 6, 2019

An invitation to New Yorkers and Chicagoans to visit, the Arizona Office of Tourism has created a social media push dubbed Sunshine to Share. The...

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Chrysler Drives Pacifica with Jamie Foxx Charm

Thomas Ng

March 4, 2019March 5, 2019

Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign. Chrysler Pacifica has...

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Branding Featured News

Cayman Islands Tourism Evokes Travel Dreams

Olivia Pearce

March 4, 2019March 5, 2019

The Cayman Islands Department of Tourism has launched a campaign celebrating the best features of the destination as a premier location. The Cayman Islands Department...

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Campaigns Featured News

Express Empowers with Women Together Launch

Deborah Joy Peter

March 4, 2019March 5, 2019

Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard. Express has rolled out Women Together, a campaign...

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Advertising Featured News Videos

Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

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Campaigns Featured News

Sol Chelada Announces American Release

Deborah Joy Peter

February 28, 2019February 28, 2019

Mexican savoury beer offering, Sol Chelada, has made its way into the United States and will be made available to consumers via MillerCoors. Mexican beer...