Campaigns Archives | World Branding Forum

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Supporting the debut of a new release, Schick will unveil a campaign titled #HydroRescue which shines the spotlight on Robot Razor. Schick Hydro is launching a...

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Branding Featured News

Ego Soleil Appoints Cody Kennedy Brand Ambassador

Deborah Joy Peter

July 8, 2016July 8, 2016

Ego Soleil considers the Hollywood icon a representative for strong women everywhere. She has been in global advertising campaigns. New York based contemporary fashion label, Ego...

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Branding Campaigns Featured News

The Body Shop and Tinder Help Reggie Find Love

Olivia Pearce

July 7, 2016July 7, 2016

The campaign by The Body Shop Canada aims to help endangered species find love and protect forests against exploitation and poaching. The Body Shop has...

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Advertising Featured News

Hampton Inn by Hilton Takes the Stairs Approach

Joshua Hughes

July 7, 2016July 7, 2016

The campaign by Hampton Inn by Hilton promotes health awareness by encouraging patrons to use the stairs instead of elevators and win. SilverBirch Hotels &...

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Advertising Featured News

LG Partners with Mirriad for Europe Advertising Push

Deborah Joy Peter

July 7, 2016July 7, 2016

The LG deal will see Mirriad serve as innovative partner to support the existing partnerships with A+E Networks and RTL Group. LG has inked a...

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Advertising Featured News Videos

Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Advertising Featured News Videos

Unilever Japan Has CLEAR Plan for Headgear Warriors

Joshua Hughes

July 5, 2016July 5, 2016

Unilever Japan has rolled out a campaign for CLEAR targeting men battling harsh scalp conditions brought on by extensive headgear use. Unilever Japan K.K. has...

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Advertising Featured News Videos

Mr Clean Flexes Millennial Muscle with New Jingle

Joshua Hughes

July 4, 2016July 4, 2016

Mr Clean has upped its strum for a latest brand campaign featuring a series of Jingle spots for television created by Leo Burnett Canada. Procter...

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Branding Campaigns Featured News Videos

Europcar Beefs Up Mobility with Ultra-Customisation

Deborah Joy Peter

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...

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Featured Marketing News Videos

Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

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Branding Campaigns Featured News Videos

Davidoff Debuts #LoveTheOcean with Scott Eastwood

Olivia Pearce

July 1, 2016July 1, 2016

The message of the Davidoff short is a call to action to safeguard one of the world’s most precious yet endangered natural resources. Davidoff Cool Water,...

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Advertising Featured News

Paper Mate Inks #SpreadJoy Deal with Shawn Mendes

Joshua Hughes

July 1, 2016July 1, 2016

As Paper Mate ambassador, Mendes will represent the brand’s Spread Joy, Not Smears push, which ties in with his upcoming World Tour. For the launch of...