Campaigns Archives | World Branding Forum

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

Read Time:1 Minute, 12 Second

Sealy and Sears Surprise Homeowners with First Night

July 15, 2016July 15, 2016

The Sealy push brings to life digital content which captures the heartfelt reactions from homeowners who have benefited from the programme. Global bedding provider, Sealy,...

Read Time:2 Minute, 16 Second

Branding Campaigns Featured News Videos

Coca-Cola Elevates Rio Games with #ThatsGold

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

Read Time:1 Minute, 22 Second

Gillette Heads to the Olympics with Perfect Isn’t Pretty

July 14, 2016July 14, 2016

The new Gillette campaign includes a tie-up with singer-songwriter, Sia, and features the brand’s global roster of athlete ambassadors. Gillette has launched Perfect Isn’t Pretty,...

Read Time:1 Minute, 23 Second

Branding Featured News

Lancôme Redefines Millennial Beauty with Taylor Hill

July 13, 2016July 14, 2016

A dream come true for the red carpet starlet, Lancôme has signed on the American model to represent the brand as its new face and...

Read Time:1 Minute, 14 Second

Reebok Keeps it Real with Ronda Rousey’s #PerfectNever

July 13, 2016July 13, 2016

#PerfectNever sees the athlete shatter the illusion of flawlessness to empower women and honour the brand’s focus on pushing boundaries. Elevating its Be More Human...

Read Time:1 Minute, 16 Second

Featured Marketing News Videos

Dove Men+Care Hair Debuts Real Life Tested for Men

Anisha Kapoor

July 13, 2016July 13, 2016

The Real Life Tested push promotes Dove's 2-in-1 shampoo and conditioner range engineered to deliver on a more resilient outcome. Understanding that even modern man faces challenges...

Read Time:1 Minute, 51 Second

Subaru of America Celebrates Eight Years of Love

July 12, 2016July 12, 2016

Subaru of America clinches three major titles at the 2016 Brand Image Awards and heralds winning streak with a national television spot. Subaru of America...

Read Time:1 Minute, 58 Second

Branding Campaigns Featured News Videos

Under Armour Crunches the Numbers with Bryce Harper

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

Read Time:1 Minute, 58 Second

Virgin Media Launches #BeTheFastest with Usain Bolt