Campaigns Archives | World Branding Forum

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As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

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Branding Campaigns Featured News

UGG Does Fall with Rosie Huntington-Whiteley

Olivia Pearce

August 23, 2016August 23, 2016

Running throughout the holiday season, the UGG push features a five-part video series featuring iconic style and Rosie Huntington-Whiteley. UGG, a division of Decker Brands,...

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Branding Campaigns Featured News Videos

Dove Chocolate Brand Captures the Sweet Side of Life

Anisha Kapoor

August 22, 2016August 22, 2016

The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets. Mars Chocolate North America has...

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Papa John’s Debuts Cupcakes with Peyton Manning

Joshua Hughes

August 22, 2016August 22, 2016

For its new NFL-themed campaign, Papa John’s has partnered with NFL greats, Peyton Manning and J.J. Watt, to roll out Cupcakes spot. Papa John’s has...

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Branding Campaigns Featured News Videos

Campbell’s Chunky Adds Everyman Card to Game

Olivia Pearce

August 22, 2016August 22, 2016

For the latest Chunky campaign, Campbell’s has inked partnerships with six athletes. The brand is Official Soup Sponsor of the NFL. Campbell’s has enlisted six...

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What the Fart is That Smell, Ubisoft?

Deborah Joy Peter

August 19, 2016August 20, 2016

Ubisoft has launched a campaign surrounding the Nosulus Rift, which features three videos discussing how the perfect fart was created. How can something that smells...

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Branding Campaigns Featured News

Campbell Canada Freshens Up Look and Flavours

Olivia Pearce

August 19, 2016August 19, 2016

The Campbell Canada makeover supports the brand’s aim to offer only products that Canadians are proud to serve their families. Campbell Canada has moved to...

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Nike Debuts Unlimited Will Starring Kyle Maynard

Joshua Hughes

August 18, 2016August 18, 2016

The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily. Nike has unveiled the...

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Branding Featured News

American Family Insurance Inks John Legend Deal

Olivia Pearce

August 18, 2016August 18, 2016

American Family Insurance has appointed multi-award winning artiste and musician, John Legend, to its brand ambassador line-up. American Family Insurance has named John Legend the...

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Nike Joins Iron Nun to Celebrate Unlimited Youth

Joshua Hughes

August 17, 2016August 17, 2016

The Nike spot celebrates an amazing athlete, Sister Madonna Buder, and her determination to defy the conventional conception of age. Nike has launched a film...

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Branding Campaigns Featured News Videos

Rémy Martin Moves to the Beat of Jackie Cruz

Olivia Pearce

August 17, 2016August 17, 2016

The music-inspired partnership is an extension of the One Life/Live campaign by Rémy Martin which celebrates people and their talents. Rémy Martin has launched the...

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Meitu Takes Beauty Forward with #FacesOfFashion

Thomas Ng

August 17, 2016August 17, 2016

The Meitu campaign promotes global talent, beauty, and fashion brands through China's top social video-sharing platform, Meipai. Meitu, a beauty app developer with apps installed on more...