Campaigns Archives | World Branding Forum

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The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

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Ad Council Wins Emmy for Love Has No Labels

Joshua Hughes

September 13, 2016September 13, 2016

Backed by Coca-Cola, Google, PepsiCo, P&G, Unilever, and more, it is the first time a PSA and the Ad Council have snagged the title. The...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...

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Burger King Beefs Up with Cheetos Chicken Fries

Joshua Hughes

September 12, 2016September 12, 2016

In line with the debut, Burger King and Cheetos have released a 15-second promotional spot to generate buzz over the fresh roll-out. Fast food...

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Branding Campaigns Featured News

Banana Republic Reveals Olivia Palermo Tie-up

Olivia Pearce

September 12, 2016September 12, 2016

The ambassador appointment by Banana Republic will see the style icon integrated throughout the brand’s global marketing initiatives. Banana Republic has named international style...

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Kia Kicks It with Bo Jackson for MVP of SUVs Push

Joshua Hughes

September 9, 2016September 9, 2016

The Kia push makes its broadcast debut on 11 September, marking the brand's third consecutive season with NBC’s Sunday Night Football. Kia Motors has rolled out...

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Wild Turkey Redefines Pour with It’ll Find You

Joshua Hughes

September 8, 2016September 8, 2016

Part of a global Wild Turkey campaign, the first spot starring Matthew McConaughey was created in partnership with JWT New York. Wild Turkey has unveiled its first...

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Hyundai Kicks Off NFL Sponsorship with Two Spots

Deborah Joy Peter

September 8, 2016September 8, 2016

Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place. As presenting...

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Branding Campaigns Featured News

Verizon Wireless and the Ravens Pass It Forward

Olivia Pearce

September 8, 2016September 8, 2016

The goal of the Verizon Wireless campaign is to create a positive social movement to encourage people to pass kindness forward. Verizon Wireless and the...

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Branding Campaigns Featured News

Dom Pérignon Pours Emotion into Plénitude Deuxième

Deborah Joy Peter

September 7, 2016September 7, 2016

The Dom Pérignon P2 campaign titled Touched with Plénitude has launched and stars Academy-Award-winning actor, Christoph Waltz. Premium champagne producer, Dom Pérignon, has unveiled the...

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Cole Haan Steps into Style with GrandRevølution

Joshua Hughes

September 7, 2016September 7, 2016

Coinciding with the GrandRevølution debut, Cole Haan has launched an advertising campaign featuring entrepreneurial revolutionaries. American lifestyle footwear and accessories brand, Cole Haan, has rolled...

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Under Armour Ups Game with Cam Newton Tie-up

Anisha Kapoor

September 7, 2016September 7, 2016

Titled Prince with 1,000 Enemies, the new spot from the It Comes From Below campaign by Under Armour features MVP, Cam Newton. Under Armour has released...