Campaigns Archives | World Branding Forum

IKEA Canada Turns Key on Design to Flaunt Heritage

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

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Kérastase Jazzes Up with Brand Relaunch and Push

September 21, 2016September 21, 2016

The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh. Luxury haircare provider, Kérastase, has rolled out a...

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Macy’s Trolls Retail Space with DreamWorks

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Wrangler Alters Brand DNA to Elevate Jeanswear

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Revlon Goes Bigger with Second Love is On Contest

September 19, 2016September 19, 2016

Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...

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Lenovo Targets Apple Users with Skip the Sevens

Thomas Ng

September 16, 2016September 16, 2016

Squashing the hype around increased display sizes and megapixels, Lenovo has launched a campaign challenging Apple and Samsung users’ idea of innovation. Lenovo has created...

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H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Marriott Rewards Loyalty with You Are Here

September 15, 2016September 15, 2016

Marriott Rewards has launched an advertising push titled You Are Here, a campaign featuring its loyalty member and their travel stories. Global hospitality giant, Marriott International...

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Audi Drives Airbnb to the Emmys with Desolation

September 14, 2016September 15, 2016

The Audi campaign around the sponsorship includes an Airbnb tie-up offering fans the chance to book an iconic travel and dining experience. Audi of America...

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Budweiser Picks Designated Driver with Give a Damn