Campaigns Archives | World Branding Forum

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Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Advertising Featured News

Weights Watchers Runs Live Fully with Oprah Winfrey

Joshua Hughes

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...

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Advertising Featured News

GNC Ups Game with Brand Relaunch at the Super Bowl

Joshua Hughes

December 20, 2016December 20, 2016

GNC has signed as a Super Bowl advertiser, with its rebrand campaign scheduled to see release at the Big Game on 5 February 2017. GNC...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

December 19, 2016December 19, 2016

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...

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Branding Featured News

Coach Lands Selena Gomez as Brand Ambassador

Olivia Pearce

December 19, 2016December 19, 2016

Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017. Coach,...

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TVB Runs Project Roadblock with Back Roads Spot

Joshua Hughes

December 16, 2016December 16, 2016

Currently in its thirteenth year, Project Roadblock by TVB has returned with a new spot titled Back Roads, which discourages drunk-driving. The Television Bureau of...

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Featured Marketing News

Emperador Brandy Raises Glass to American Entry

Deborah Joy Peter

December 16, 2016December 16, 2016

Brandy manufacturer, Emperador Distillers, has appointed G.K. Skaggs to undertake its marketing and import activities in the United States. Emperador Distillers, based in the Philippines,...

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Featured Marketing News Videos

Air New Zealand Launches Summer of Safety Campaign

Anisha Kapoor

December 13, 2016December 13, 2016

Air New Zealand has released an all-star safety ad. The Bay of Island's marketing group invested in the push to drive destination awareness. Air New Zealand...