Campaigns Archives | World Branding Forum

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Hennes and Mauritz has revived its Place of Possible push to welcome job seekers to explore career opportunities with the brand. Hennes and Mauritz has...

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Advertising Featured News Videos

SK-II Casts James Corden in Bare Skin Chat

Anisha Kapoor

March 22, 2019March 23, 2019

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

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Campaigns Featured News Videos

Beef Loving Texans Steps Up to the Flavour Plate

Deborah Joy Peter

March 22, 2019March 23, 2019

Beef Loving Texans has launched an advertising campaign celebrating Texan heritage and a rich food and people culture around good eats. Beef Loving Texans has...

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Branding Featured News

Quay Australia Lands JLO and Alex Rodriguez

Olivia Pearce

March 22, 2019March 23, 2019

Quay Australia has introduced an exclusive sunglasses collection and two premium namesake lines with Jennifer Lopez and Alex Rodriguez. Quay Australia has created a campaign...

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Kona Brings the Bruddahs Back for Extra Aloha

Joshua Hughes

March 21, 2019March 21, 2019

The Hawaiian Bruddahs make a comeback in the new Kona campaign to promote its Longboard Island Lager and Big Wave Golden Ale picks. Kona has created...

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Branding Featured News Videos

HyperX Appoints Casemiro Brazilian Ambassador

Olivia Pearce

March 21, 2019March 21, 2019

Kingston-owned gaming platform, HyperX, has announced soccer icon, Casemiro, as the latest addition to its lineup of global ambassadors. Kingston gaming division and esports platform,...

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Pandora Takes Sound On from Winter to Spring

Thomas Ng

March 21, 2019March 21, 2019

Streaming audio provider, Pandora, has unveiled a second iteration of Sound On, a campaign built to connect listeners with audio content. Streaming audio provider, Pandora,...

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Campaigns Featured News Videos

Belairdirect Drives Brand with Refocused Strategy

Deborah Joy Peter

March 20, 2019March 22, 2019

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

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Design Featured News

Eloquii Releases Spring Collection by Jason Wu

Joshua Hughes

March 20, 2019March 22, 2019

Driving the brand’s holiday push, body positivity activist and top model, Paloma Elsesser, will be the face of Jason Wu x Eloquii Spring 2019. Plus-size...

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Featured Marketing News

OneUnited Bank Reveals Queen Visa Debit Card

Anisha Kapoor

March 20, 2019March 22, 2019

In conjunction with its Royalty campaign, OneUnited Bank has debuted a new facility celebrating American black women who to who inspire. The largest Black-owned bank...

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Advertising Featured News Videos

Priceline and Kaley Cuoco Travel Big on Deals

Joshua Hughes

March 19, 2019March 22, 2019

Priceline has created its latest campaign to attract travellers seeking experiences. Starring Kaley Cuoco, it will run on television and digital. Priceline has launched a...

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Featured Marketing News Videos

Hormel Invites Fans to Pep Up with Pepperoni

Anisha Kapoor

March 19, 2019March 22, 2019

Hormel has released a creative campaign inviting Americans to jazz up homemade meals with the addition of pepperoni as the star ingredient. Hormel has introduced...