Campaigns Archives | World Branding Forum

Read Time:1 Minute, 18 Second

Visit Wales has added Luke Evans to its Year of Legends cast of celebrity spokespersons. His first appearance is in an ad for the UK. Visit...

Read Time:1 Minute, 12 Second

Branding Campaigns Featured News Videos

Betfair Launches Back the Whistleblowers with Arsenal

Olivia Pearce

March 2, 2017March 2, 2017

Betfair has released its latest campaign, Back the Whistleblowers, which features an exclusive partnership with Arsenal Football Club. Online bookmaker, Betfair, has launched its new...

Read Time:1 Minute, 13 Second

Featured Marketing News

1893 Unveils Citrus and Black Currant Cola Flavours

Anisha Kapoor

March 2, 2017March 2, 2017

1893 from the Makers of Pepsi-Cola has debuted two variants, Citrus Cola and Black Currant Cola, which will be supported by a spring push. Pepsi-Cola...

Read Time:1 Minute, 46 Second

Advertising Featured News Videos

Tahiti Tourisme Offers #TakeMeToTahiti Adventure

Joshua Hughes

March 1, 2017March 1, 2017

Tahiti Tourisme has launched a global audition to cast travellers in the latest chapter of its Two Stories One Mana digital video series. Tahiti Tourisme...

Read Time:58 Second

Branding Campaigns Featured News

Six Star Pro Adds Soccer’s Tobin Heath to Elite Roster

Olivia Pearce

February 28, 2017February 28, 2017

Tobin Heath will appear in a Six Star Pro campaign, which combines digital, online, and print media with video and social media content. Sports nutrition brand,...

Read Time:1 Minute, 34 Second

Advertising Featured News Videos

Dentsu Runs Sonic Sweetener to Tackle Sugar Woes

Joshua Hughes

February 27, 2017February 27, 2017

Dentsu Beijing has created Sonic Sweetener in collaboration with the University of Oxford to address China’s over-consumption of sugar. To help people reduce their sugar...

Read Time:1 Minute, 3 Second

Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

Read Time:46 Second

Featured Marketing News Videos

Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

Read Time:45 Second

Hyundai Introduces 2018 Accent to Canadian Market

Thomas Ng

February 21, 2017February 22, 2017

In a move which marks the country's first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow. Hyundai Auto Canada...

Read Time:1 Minute, 22 Second

Advertising Featured News Videos

Boa Unveils Digital Rebrand with Fit to Go Further

Joshua Hughes

February 21, 2017February 22, 2017

As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

Read Time:1 Minute, 14 Second

Advertising Featured News Videos

Škoda UK Drives Mobile Users to Digital Rebrand

Joshua Hughes

February 20, 2017February 20, 2017

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...