Campaigns Archives | World Branding Forum

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The Costa Rica Tourism Board has rolled out a new campaign with the United Nations World Tourism Organization and CNN in five markets. The Costa...

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Campaigns Featured Marketing

Kristin Chenoweth kicks off ‘Less Red, More You’ campaign

Olivia Pearce

May 24, 2017

Collaboration to Raise Awareness of New Treatment For Rosacea Allergan plc and Emmy and Tony Award winning actress and singer, Kristin Chenoweth will kick off the "Less Red, More...

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Campaigns Featured News

‘It’s not you. It’s your thyroid.’ campaign by Merck

Olivia Pearce

May 22, 2017

Brand supports the 9th International Thyroid Awareness Week (ITAW) in Germany The year's International Thyroid Awareness Week (ITAW) runs from 22 May 2017 to 28 May...

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Campaigns Featured News

Mary Kay’s “Beauty That Counts” campaign

Olivia Pearce

May 19, 2017

Global Initiative To Transform Lives Around The World In an effort to create change through cosmetics, the brand's latest cause related programme Beauty That Counts...

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Advertising Featured News Videos

Nestea Lands Natasha Bedingfield for Taste of Freedom

Joshua Hughes

March 24, 2017March 24, 2017

Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go. Nestea has teamed...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Branding Featured News

British Airways Lands Stephanie Pratt for Oakland Debut

Olivia Pearce

March 23, 2017March 23, 2017

British Airways has teamed up with Californian actress and Made in Chelsea star, Stephanie Pratt, to promote its new route to Oakland. British Airways has...

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Advertising Featured News Videos

Pantene Unveils Gold Series Spot Starring Jillian Hervey

Deborah Joy Peter

March 23, 2017March 23, 2017

Pantene has released a new advertisement starring ambassador, Jillian Hervey, to spotlight its Gold Series range for African American hair. For the next chapter of...

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Advertising Featured News Videos

Dutch Lady Celebrates Family Time in Hong Kong

Joshua Hughes

March 23, 2017March 23, 2017

The new campaign from Dutch Lady and Y&R Hong Kong reminds parents to put down their phones and spend quality time with their kids. Dutch...

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Advertising Featured News Videos

Johnson & Johnson and Hannibal Buress Give a Spit

Joshua Hughes

March 22, 2017March 22, 2017

Johnson & Johnson and social outfit, DoSomething, partner for Give a Spit about Cancer campaign featuring actor, Hannibal Buress. Johnson & Johnson and DoSomething have...

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Featured Marketing News

Maltesers Rolls its Light Side into the United States

Deborah Joy Peter

March 21, 2017March 21, 2017

Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...

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Branding Campaigns Featured News

InterContinental Redefines Travel for Crowne Plaza

Olivia Pearce

March 21, 2017March 21, 2017

InterContinental introduces We're All Business, Mostly global brand platform as part of the group's Crowne Plaza Accelerate programme. InterContinental has launched its largest Crowne Plaza consumer...