Campaigns Archives | World Branding Forum

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Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues. Belle has partnered with...

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Foot Locker Takes Nike Home for the Holidays

Joshua Hughes

December 5, 2018December 5, 2018

Foot Locker is collaborating with artistes and athletes from three US cities for the launch of the Home & Away sneaker collection from Nike. Foot Locker...

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Campaigns Featured News

Italian National Tourist Board Charms Canadians

Deborah Joy Peter

December 4, 2018December 5, 2018

The Italian National Tourist Board has partnered with Toronto-based creative shop, Brand Grow Media, for its Live in the Moment campaign. The Italian National Tourist...

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Branding Featured News

Hilton Serves Communities with Recycled Soap

Olivia Pearce

December 4, 2018December 5, 2018

Hilton has renewed its alliance with Clean the World with the addition of two more partner hotels to its global effort featuring recycled soap. Hilton...

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Hallmark Reinvents Season with Paper Wonder

Olivia Pearce

December 3, 2018December 3, 2018

Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats. Hallmark has rolled out...

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Cacique and Lane Bryant Celebrate Inclusivity

Deborah Joy Peter

December 3, 2018December 3, 2018

Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity. Plus size...

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Dunkin Scores Saquon Barkley Brand Partnership

Olivia Pearce

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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AccorHotels to Tap Millions with Great Big Story

Joshua Hughes

November 30, 2018November 30, 2018

AccorHotels partners with Great Big Story to introduce its premium travellers to the makers of fine architecture, art, music, and culture. AccorHotels has partnered with...

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Tim Hortons Tells True Stories of Real Canadians

Joshua Hughes

November 29, 2018November 29, 2018

Breathing new life into its True Stories campaign platform, Tim Hortons is releasing a six-video creative series to inspire Christmas kindness. Canadian food and beverage...

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Burger King Whips Up the Dogpper for Doggies

Deborah Joy Peter

November 29, 2018November 29, 2018

Burger King has introduced its first dog bone for pets at home—which features the familiar flame-grilled beef flavour of the Whopper burger. Burger King has...

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Design Featured News

Hyundai Appoints BTS Palisade Ambassadors

Deborah Joy Peter

November 27, 2018November 27, 2018

Hyundai has announced the appointment of seven-member music group, BTS, as the global brand ambassadors for its Palisade SUV. Hyundai has named seven-member group, BTS,...

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Teleflora Delivers Christmas Surprise to Japan

Thomas Ng

November 27, 2018November 27, 2018

For the release of its Winter Holiday bouquet collection, Teleflora has created a special experience for a military mum based in Tokyo, Japan. Floral delivery...