Campaigns Archives | World Branding Forum

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In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...

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Campaigns Featured News Videos

Air Canada Sweetens Homecomings Worldwide

Joshua Hughes

December 17, 2018December 17, 2018

Celebrating homecomings at airports across the globe, Air Canada has surprised customers in Tokyo, Washington, Montreal, and other cities. Extending its Christmas campaign from last year,...

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Branding Featured News

Weight Watchers Partners with Robbie Williams

Olivia Pearce

December 17, 2018December 17, 2018

Weight Watchers has revealed international artiste, Robbie Williams, as its global brand ambassador. He will star in its For Every Body push. Weight Watchers has...

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Campaigns Featured News

Taco Bell Satisfies Cravings with Great Value

Anisha Kapoor

December 14, 2018December 15, 2018

Unifying its offerings to offer loyal customers added value, Taco Bell has updated its menu and storytelling to surprise and delight fans. Taco Bell has...

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Branding Featured News Videos

Quaker Drives Nutrition with Rosario Dawson

Olivia Pearce

December 13, 2018December 13, 2018

Quaker has released a campaign with a three-part video series starring Rosario Dawson to inspire people to get serious about nutrition. Quaker has created a...

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Advertising Featured News Videos

Footaction Steps into Style with Guapdad 4000

Joshua Hughes

December 13, 2018December 13, 2018

Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out. Footaction has introduced the second...

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Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

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Campaigns Featured News Videos

Jaguar Unwraps Holidays with Jonathan Scott

Deborah Joy Peter

December 12, 2018December 19, 2018

Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle. Jaguar is teaming up with...

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Branding Featured News

Xoom Races to Stay Ahead with Usain Bolt

Olivia Pearce

December 12, 2018December 12, 2018

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under...

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Campaigns Featured News

Kenneth Cole Makes Gender-Neutral Scents

Deborah Joy Peter

December 11, 2018December 12, 2018

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...

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Branding Featured News Videos

Bacardi Toasts Sun Angels with Heavenly Rum

Olivia Pearce

December 5, 2018December 6, 2018

Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

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Dodge Pimps Santa’s Ride in Social Media Series

Thomas Ng

December 5, 2018December 5, 2018

Dodge has added to its Big Finish campaign platform with a seven-part social media series starring professional athlete, Bill Goldberg. Dodge has unveiled Jolly Fast Man,...