Campaigns Archives | World Branding Forum

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The sound of Visa will debut in its global advertising campaign ahead of the Olympic Winter Games PyeongChang 2018 Visa announced a suite of sensory...

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Campaigns Featured News

Shell Releases New Music Video For Its #makethefuture Campaign

Olivia Pearce

December 1, 2017May 8, 2018

Shell and a band of international stars are unveiling a unique new music video for #makethefuture which spotlights a diverse range of clean energy initiatives...

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Campaigns Featured Marketing News

The TCEB targets EU Market with 2018 MICE Marketing Campaign

Olivia Pearce

November 29, 2017December 3, 2017

Thailand as a global Bleisure destination Driven By The TCEB The Thailand Convention and Exhibition Bureau or TCEB, unveiled its latest strategic marketing initiative for...

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Campaigns Featured News

Jennifer Lopez Star of GUESS Jeans Spring 2018 Ad Campaign

Olivia Pearce

November 28, 2017November 29, 2017

The GUESS campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood This Spring 2018, GUESS will introduce actress, singer,...

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Campaigns Featured News

AHF Presents Free World AIDS Day Concert for 30th Anniversary

Olivia Pearce

November 28, 2017June 13, 2023

AHF Presents Free World AIDS Day Concert on 1 December, 2017 Featuring Sheila E., Yandel and Becky G.; San Juan Mayor Carmen Yulin Cruz To...

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Campaigns Featured News

HAIG CLUB Launches #LeaveAsYouArrived Campaign with David Beckham

Olivia Pearce

November 14, 2017November 15, 2017

The HAIG CLUB campaign marks the next progressive step in Diageo's determination to bring responsible drinking to the forefront of consumer thinking in innovative and...

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Campaigns Featured Marketing News

Deep Blue Digital Campaigns with Great Barrier Reef Legacy

Anisha Kapoor

November 14, 2017November 15, 2017

Deep Blue Digital comes to the aid of the Great Barrier Reef Legacy's efforts to increase study efforts about severe coral bleaching over the past...

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Campaigns Featured Marketing News

Disney #DreamBigPrincess Photo Campaign Exhibited at UN HQ in New York

Anisha Kapoor

November 9, 2017

#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to...

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Campaigns Featured Marketing News

ANA Continues Groundbreaking ‘Experience Class’ Campaign

Olivia Pearce

November 9, 2017

Japanese airline ANA demonstrates an ongoing commitment to reaching U.S. audiences with dynamic original content and integrated partnerships – including Scott Eastwood and Steve Aoki...

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Campaigns Featured News

Subway Launches “Live Feed” in Food Donation Efforts

Olivia Pearce

November 1, 2017November 1, 2017

More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global "Live Feed" campaign to help fight hunger Participating...

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Advertising Featured Marketing News

BEARPAW Premiers New Campaign for Winter

Anisha Kapoor

October 31, 2017November 1, 2017

In addition to the new autumn television commercial campaign, BEARPAW will continue to strengthen its sales and marketing efforts over the next year BEARPAW, a...