Campaigns Archives | World Branding Forum

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Nicki Minaj stars as the mother of a little girl as well as the fabulous fairy named the Wisest Thingy in H&M's Holiday campaign H&M's 2017...

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Campaigns Featured News

Christopher Boyer to play the role of Value Colonel in KFC TV Ads

Olivia Pearce

December 21, 2017December 22, 2017

KFC is saving money on its Value campaign by not spending money on a celebrity Colonel, allowing the brand to continue to offer complete meals...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Campaigns Featured News

adidas Invites the World to Create in New Global Campaign

Olivia Pearce

December 20, 2017February 5, 2018

adidas believes that with a single unexpected act, Creators can inspire others to invent and shape the world around them adidas is launching the latest...

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Campaigns Featured News

adidas neo Launches Marketing Campaign with Jackson Yi

Olivia Pearce

December 18, 2017

Jackson Yi will serve as first International Youth Creative Ambassador for adidas neo Inviting the most popular celebrities nowadays to endorse the brand is a...

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Campaigns Featured News

BBC One Celebrates Spending Christmas Together in 2017 Christmas Advert

Olivia Pearce

December 15, 2017December 19, 2017

BBC One launched its Christmas 2017 short film The Supporting Act This Christmas BBC One is the home of the biggest programmes that families and...

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Campaigns Featured News

Sebastian Professional Launches #ShapeYourWorld with Tess Holliday

Olivia Pearce

December 15, 2017December 15, 2017

Sebastian Professional collaboration with Holliday connects creative spirits with its iconic line up of hairsprays designed to enable new possibilities of self-expression Continuing its mission...

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Advertising Campaigns Industry

Piyush Pandey and Prasoon Pandey to receive Cannes Lions of Saint Mark

Anisha Kapoor

December 15, 2017December 15, 2017

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award...

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Campaigns Featured News

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

Olivia Pearce

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

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Campaigns Featured News

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

Olivia Pearce

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

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Campaigns Featured News

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

Olivia Pearce

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

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Campaigns Featured News

Kraft #FamilyGreatly Campaign Highlights Modern Parental Pressure

Olivia Pearce

December 12, 2017December 13, 2017

Kraft unveils brand purpose and spotlights real families in powerful new video Kraft has served families for over 100 years with foods that fit their...