Campaigns Archives | World Branding Forum

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Boppy Campaign Celebrates Strength of Real Mothers On the Move The Boppy Company, a brand involved in creating comfortable, supportive products for the mum, the...

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Branding Featured News

JetBlue and Coca-Cola Connect Travellers over Food

Nathaniel Mark

January 17, 2018February 5, 2018

Pop Up Restaurant at Airport by JetBlue and Coca-Cola Combines Different Cultures The airport is full of people from all different places, offering a great...

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Campaigns Featured News

Velosan Flames Cooking Craze with Promotional Campaign

Olivia Pearce

January 17, 2018January 17, 2018

German Cookware Brand Velosan Teams Up With Metro AG The latest aspect of the cooking craze sweeping across the globe is the desire to have...

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Campaigns Featured News

Monogram Announces Campaign to Elevate Everything

Olivia Pearce

January 8, 2018January 8, 2018

Monogram Aims to Exceed Expectations in Every Product Detail For those who hold even their home appliances to the highest standards, Monogram announced a new...

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Campaigns Featured Marketing News

My Special Aflac Duck Companion for Children with Cancer

Anisha Kapoor

January 8, 2018January 8, 2018

The My Special Aflac Duck is Latest Innovation for Aflac Childhood Cancer Campaign Aflac, a leader in voluntary insurance sales at the worksite in the...

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Campaigns Featured News

PetSmart Wraps Up Buy A Bag, Give A Meal Campaign For Pets in Need

Olivia Pearce

January 4, 2018January 4, 2018

The Philanthropic Effort by PetSmart has Generated Nearly 6,800 Tonnes of Pet Food; 3,684 Tonnes Already Donated to Thousands of Destinations PetSmart announced that it...

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Campaigns Featured News

Selena Gomez Stars In Coach Spring 2018 Campaign

Olivia Pearce

January 4, 2018

The Coach Spring 2018 Campaign Set in New York City Features Selena Gomez and Embodies the Brand's Optimism Coach announced the launch of Selena Gomez's...

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Campaigns Featured News

Dole Wins Grand Marshall Award at 2018 Tournament of Roses Parade

Olivia Pearce

January 2, 2018January 2, 2018

The Dole Float Celebrates the Company's Commitment to the Community, the Environment and Sustainability Dole Packaged Foods announced that its 2018 Rose Parade float, Sharing Nature's...

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Campaigns Featured News

Northwestern Mutual Launches New Brand Campaign “Spend Your Life Living”

Olivia Pearce

December 29, 2017December 29, 2017

Campaign by Northwestern Mutual encourages people to make the most of life today while also planning for tomorrow Northwestern Mutual, a leading financial security company,...

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Campaigns Featured Marketing News

Sichuan Tourism Promoted with Newly Launched Panda Themed Trains

Olivia Pearce

December 28, 2017

"Beautiful China, More Than Pandas" Campaign by the Sichuan Provincial Tourism Committee Kicked Off with Pandas Galore Strolling the Streets Worldwide The More Than Pandas Kickoff...

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Branding Featured News

“NEXT-IMAGE Awards” Winners Announced by Huawei and ICP

Olivia Pearce

December 28, 2017February 5, 2018

The contest marked the first phase of an exciting partnership between ICP and Huawei, which kicked off this autumn and will run through 2018 The...

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Campaigns Featured News

Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism

Olivia Pearce

December 22, 2017December 22, 2017

The Debenhams 2017 Christmas campaign captures the optimism with a sense of suspended reality which consumers crave at this time of year The 2017 'You Shall'...