Brands Archives | World Branding Forum

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Top 5 Brands in 2018 BrandZ Report Include Lenovo, Huawei, Alibaba, Xiaomi and Air China A report released today by WPP and Kantar Millward Brown,...

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PepsiCo Debuts Doritos Blaze and MTN DEW ICE Joint Ad

Joshua Hughes

January 31, 2018January 31, 2018

Star-Studded Joint Advertisement a First for PepsiCo Products Doritos Blaze and MTN DEW ICE, both products of PepsiCo, unveiled their joint advertisement that will air...

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Advertising Campaigns Featured News

New Budweiser Commercial Celebrates Employees

Joshua Hughes

January 26, 2018June 13, 2023

Budweiser commercial spotlights emergency drinking water programme, pledging to do more through new commitment Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who...

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Branding Industry

WPP Releases BrandZ Top 50 Most Valuable German Brands

Anisha Kapoor

January 26, 2018

SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Industry Marketing

Cognifide Wins First Ever VOCalis Customer Satisfaction Award

Anisha Kapoor

January 25, 2018

Working with some of the world's leading businesses, Cognifide works to deliver exceptional customer experience Digital Clarity Group (DCG), the US based research and advisory...

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Samsung Launches Official App for PyeongChang 2018

Thomas Ng

January 24, 2018February 5, 2018

Samsung App to Power Connections and Bring Fans Closer to the Olympic Winter Games In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic...

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Branding Featured News

Mack Trucks and LEGO Partner on Mack Anthem Building Set

Olivia Pearce

January 23, 2018February 5, 2018

At 2,595 pieces, the Mack Anthem set is the fifth-largest LEGO Technic set ever The Mack Anthem is not only turning heads on the highway;...

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Branding Featured News

Coca-Cola Extends Partnerships with NASCAR and ISC

Olivia Pearce

January 18, 2018February 5, 2018

Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

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Branding Industry

Serena Williams Chairs Board of Advisors Launched by Oath

Olivia Pearce

November 6, 2017

Oath, a subsidiary of Verizon announces the launch of a global Board of Advisors comprised of some of the most entrepreneurial, talented and socially influential...

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Advertising Branding Industry Marketing

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

Anisha Kapoor

November 2, 2017November 2, 2017

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy exploration...

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Industry

Interbrand Reports Best Brands of 2017

Olivia Pearce

September 26, 2017September 26, 2017

Apple and Google Hold the Top Two Spots, while Ferrari, Netflix and Salesforce.com Enter the Interbrand Report Interbrand has named Apple, Google, and Microsoft as...

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Featured Marketing News

Pevonia Botanica Expands Medicalia Skincare Suite

Anisha Kapoor

July 31, 2017August 17, 2017

Pevonia Botanica has added to its Medicalia portfolio with new skincare solutions. The capsule offers peels and creams for clinical recovery. Dermatological solutions provider, Pevonia...