Branding Archives | World Branding Forum

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London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

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Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

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Branding Featured News

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

Olivia Pearce

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

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Branding Featured News

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

Joshua Hughes

July 3, 2015July 3, 2015

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...

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Industry News

TBWA Appoints Chris Garbutt As Global Creative President

Joshua Hughes

July 1, 2015July 1, 2015

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...

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Marketing News

UKTI Partners with Newegg to Take Top UK Brands to North American Consumers

Thomas Ng

June 30, 2015June 30, 2015

Partnership Connects UK Companies with Newegg’s Global Customers UK Trade & Investment (UKTI) and Newegg – the largest tech-focused e-commerce platform in the US –...

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Branding Featured News

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

Olivia Pearce

June 26, 2015June 26, 2015

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...

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Branding Featured News

Univision Drops Miss Universe Just Two Weeks Before Pageant Over Donald Trump’s Comments

Olivia Pearce

June 25, 2015

Univision Ends Relationship With Donald Trump's Miss Universe Brand Over Mexican Remarks Univision made the announcement today just two weeks before the Miss USA pageant...

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Branding Featured News Technology

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane as Cover Athletes

Thomas Ng

June 25, 2015June 25, 2015

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

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Branding Campaigns News

Allied World Asia-Pacific Launches Regional Brand Campaign: “Insurance. Straight Up.”

Joshua Hughes

June 25, 2015June 25, 2015

Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance....

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Branding Featured News Social Media Videos

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

Olivia Pearce

June 25, 2015June 30, 2015

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

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Marketing News

IMAX Signs First Agreement In Nigeria With Filmhouse Cinemas

Anisha Kapoor

June 24, 2015

Nigeria's Largest and Fastest-Growing Circuit to Bring The IMAX Experience to Country; IMAX Continues Push into Africa Following Deals in Angola and South Africa. IMAX...