Branding Archives | World Branding Forum

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The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

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Branding Featured News

Grand Nikko to Launch Pilot Property in Tokyo’s Daiba

Deborah Joy Peter

April 26, 2016April 26, 2016

The new property is scheduled to re-open on 1 July 2016 as Grand Nikko Tokyo Daiba, Japan’s first Grand Nikko branded hotel. Hospitality management group,...

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Branding Campaigns Featured News Videos

Command Marks 20th Year with MC Hammer Collaboration

Olivia Pearce

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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Branding Campaigns Featured News

Revlon Names Elaine Irwin Global Ambassador for Almay

Olivia Pearce

April 22, 2016April 22, 2016

The face of Almay Age Essentials, she will feature in a global multimedia campaign spanning TV, print, in-store, digital, and social platforms. Hypoallergenic and fragrance-free cosmetics...

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Branding Featured News

Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...

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Branding Featured News

Apple Watch Could Pick Up with Time Study Shows

Olivia Pearce

April 21, 2016April 21, 2016

Like the Apple Watch, the survey determined that four percent own another type of smartwatch. The remaining 92% don’t own any. Four percent of users own...

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Branding Featured News

Delta Sees Spurt with Marriott Integration and US Debut

Deborah Joy Peter

April 21, 2016April 21, 2016

A new logo was revealed in conjunction with the official launch as part of the integration of the Delta brand into the Marriott family. Signalling...

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Featured Industry News

Royal Mail Welcomes The Queen to Mark 500th Anniversary

Olivia Pearce

April 20, 2016April 20, 2016

Royal Mail visit took place on the first day of anniversary events to mark Her Majesty The Queen's own 90th birthday. Royal Mail today revealed a...

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Branding Featured News

Dreyer’s Ice Cream Tweaks Classics for Nutritious Twist

Deborah Joy Peter

April 20, 2016April 20, 2016

The applied recipe improvements include Dreyer's, Häagen-Dazs, Outshine, Skinny Cow, Nestlé Ice Cream, and Nestlé Drumstick. Global confection giant, Dreyer's Ice Cream, under the Nestlé...

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Branding Featured News

Coca-Cola Sports New ‘One Brand’ Look and Feel

Olivia Pearce

April 19, 2016April 19, 2016

Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

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Featured Marketing News

Hyundai Scores Miami Dolphins Deal with NFL

Joshua Hughes

April 19, 2016April 19, 2016

The tie-up joins existing Hyundai deals with the Arizona Cardinals, Houston Texans, Minnesota Vikings, and Pittsburgh Steelers. Coming off a successful Super Bowl campaign in its first year as...

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News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...