Branding Archives | World Branding Forum

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The session featuring Pandora and BrightStarr will address how design determines if employees adopt new technology or leave it to decline. Jewellery designer, Pandora, and...

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Branding Campaigns Featured News Videos

British Airways Goes Alligator over Florida Deals

Olivia Pearce

May 31, 2016May 31, 2016

The ‘alligator’ was a creative promotional setup by British Airways featuring three models who had been painted on over five hours. British Airways customers flying...

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Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...

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Branding Campaigns Featured News Videos

Neutrogena Debuts #mimicmommy Movement with Kristen Bell

Olivia Pearce

May 30, 2016May 30, 2016

Titled The Talk, the spot is one component of the #mimicmommy conversation Neutrogena aims to spark with families around sun safety. Neutrogena has launched its 2016 Choose...

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Branding Featured News

LondonHouse Chicago Celebrates Luxury Premiere

Olivia Pearce

May 27, 2016May 27, 2016

LondonHouse Chicago is part of Hilton’s Curio brand, a collection of upscale hotels promising discovery and authentic experiences. Curio – A Collection by Hilton and...

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Branding Campaigns Featured News Videos

Kia Pumps Up Soul with Music and Hamster Spot

Olivia Pearce

May 26, 2016May 26, 2016

The new Soul Jam ad by Kia transforms the classic, Dueling Banjos, into an internationally-inspired anthem which debuts this week. Kia Motors is once again...

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Featured Marketing News

Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

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Branding Featured News Videos

Cybrid Scores Diego Maradona for Mobile Football Game

Olivia Pearce

May 25, 2016May 25, 2016

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

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Branding Campaigns Featured News Videos

Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

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Branding Campaigns Featured News Videos

Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

May 23, 2016May 23, 2016

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...

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Branding Campaigns Featured News Videos

Duracell Powers Stay Connected with Jann Arden Partnership

Deborah Joy Peter

May 20, 2016May 20, 2016

The Duracell campaign features a spot encouraging those suffering from hearing impairment to stay connected with their loved ones. Duracell has launched an emotionally-inspiring initiative...

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Branding Campaigns Featured News

Gillette Venus Swims Upstream with Swirl Ambassadors

Olivia Pearce

May 19, 2016May 19, 2016

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...