Branding Archives | World Branding Forum

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Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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Branding Featured News

British Airways to Launch Flights to Milan in April

Olivia Pearce

February 23, 2017February 23, 2017

British Airways is slated to launch year-round services to Milan from the London City and Stansted airports towards the end of April 2017. British Airways...

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Branding Featured News

Diamond Resorts Adds Cole Swindell to Talent Roster

Olivia Pearce

February 22, 2017February 22, 2017

Diamond Resorts International has appointed award-winning country singer and songwriter, Cole Swindell, as its latest brand ambassador. Hospitality group, Diamond Resorts International, has inked a sponsorship...

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Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...

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Branding Campaigns Featured News Videos

Subaru of America Creates Intimate Impreza Moments

Olivia Pearce

February 17, 2017February 17, 2017

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

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Branding Campaigns Featured News Videos

H&M Loves Coachella Debut Features The Atomics

Olivia Pearce

February 16, 2017February 16, 2017

The new H&M Loves Coachella line debuts in the United States on 23 March, before going global online and at select stores a week later....

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Branding Featured News

Nestea Beefs Up with Real Brewed and Fruit Infusions

Olivia Pearce

February 15, 2017February 15, 2017

Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...

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Branding Campaigns Featured News Videos

Sony Music Dips into VR with The Chainsmokers

Olivia Pearce

February 14, 2017February 14, 2017

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

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Design Featured Marketing News

Karl Lagerfeld Paris Styles Up with Social Collection

Anisha Kapoor

February 13, 2017February 13, 2017

Featuring 13 designer gowns, the new Karl Lagerfeld Paris extension incorporates an elegant colour palette with a Parisian aesthetic. Karl Lagerfeld Paris has unveiled its...

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Branding Campaigns Featured News

Cîroc Puts on Party Hat and Lands Alessandra Ambrosio

Olivia Pearce

February 13, 2017February 13, 2017

For its #ONARRIVAL push, Cîroc has partnered with Alessandra Ambrosio who is starring in its latest photography campaign. Luxury vodka label, Cîroc has inked...

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Branding Featured News

British Airways Returns to Birmingham and Bristol

Olivia Pearce

February 10, 2017February 11, 2017

Direct British Airways flights to the Spanish destinations Malaga, Ibiza, and Palma as well as Italy’s Florence will commence from May. British Airways is scheduled...