Branding Archives | World Branding Forum

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Iconic handcrafted ring presented at Wrigley Field Jostens, the leading provider of high end custom jewellery for professional sports teams delivered the 2016 Chicago Cubs...

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Campaigns Featured News

Mark Ronson Partners with Lexus to Launch the New LC

Olivia Pearce

April 11, 2017

Music producer Mark Ronson challenges audiences to 'Make Your Mark' in Lexus campaign Lexus latest creative collaboration with multi-award winning music producer Mark Ronson marks the launch of...

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Campaigns Featured News

Bandag Marks 60th Anniversary with Launch of Built for Better Campaign

Joshua Hughes

April 11, 2017April 12, 2017

Bandag urges fleets of all sizes to choose retreads over disposable new tyres Bandag, a business of Bridgestone Americas, Inc. dedicated to the research, development...

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Featured Marketing News

Maestro Beatrice Venezi Named Brand Ambassador for Valcucine

Olivia Pearce

April 7, 2017

Renowned Italian conductor Beatrice Venezi was named brand ambassador for luxury kitchen maker Valcucine during Milan Design Week Maestro Venezi stars in a new advertising...

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Branding Featured News

Ram Unveils New 2017 Rebel at Houston Auto Show

Thomas Ng

April 6, 2017

Ram Truck today unveiled updates to two of its leading model lines; the 2017 Ram 1500 Rebel and Ram Limited For 2017, Ram will add...

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Branding Featured News

Pepsi Debuts “Moments” Campaign Starring Kendall Jenner

Olivia Pearce

April 4, 2017April 6, 2017

Pepsi Celebrates Life’s “Live For Now” Moments With New Short Film “Jump In” Featuring American Fashion Model and TV Personality Throughout 2017, Pepsi is celebrating...

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Branding Featured News

SodaStream Reveals April Fools’ Day Prank With Paris Hilton

Anisha Kapoor

April 3, 2017April 3, 2017

The World's Largest Sparkling Water Brand Launches "NanoDrop" To Advocate Using Tap Water SodaStream International Ltd, the world's No. 1 sparkling water brand, announced today...

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Branding Featured Industry

58% of Brand Lovers Hoard their Favourite Brands

Olivia Pearce

March 31, 2017

Loved food brands significantly more likely to lead consumers to buy more, pay more and talk more about the brand New research in the US...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Branding Featured News

British Airways Lands Stephanie Pratt for Oakland Debut

Olivia Pearce

March 23, 2017March 23, 2017

British Airways has teamed up with Californian actress and Made in Chelsea star, Stephanie Pratt, to promote its new route to Oakland. British Airways has...

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Branding Design Featured News

Hilton Garden Inn Tweaks Design with Magnolia

Olivia Pearce

March 22, 2017March 22, 2017

Hilton Garden Inn has introduced a new design approach featuring six customisable prototype options with developers and revenue in mind. Hilton Garden Inn has revamped...

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Featured Marketing News

Hardee’s Rolls Out Aporkalypse Burrito and Biscuit

Anisha Kapoor

March 22, 2017March 22, 2017

In creative partnership with its ad agency, Hardee's has released a brand new menu offering called the Aporkalypse Burrito and Biscuit. Hardee's has added to...