Branding Archives | World Branding Forum

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Ayesha Curry Brings an Approachable Flair to Creating, Cooking, and Celebrating the Flavours of Life In collaboration with rising culinary star Ayesha Curry, Food Network...

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Branding Featured News

Calvin Klein Announces New Stores in Shanghai and Düsseldorf

Olivia Pearce

September 28, 2017

Calvin Klein Aimed at Bringing a Best-in-Class Retail Experience to Key Markets and Shopping Destinations Around the World The brand, a wholly owned subsidiary of...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Featured Marketing News

Hilton Honors Members Can Now Shop with Points on Amazon

Anisha Kapoor

September 20, 2017

Amazon Shop with Points offers Hilton Honors members yet another way to use their Points Hilton announced that its 66 million Hilton Honors members can...

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Branding Featured News

MGM Resorts Launches First Corporate Brand Campaign

Olivia Pearce

September 18, 2017

'Welcome to the Show' Integrated Campaign Reflects Shift from a Hospitality and Gaming Company to Global Entertainment Brand MGM Resorts International, whose resort portfolio includes...

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Branding Featured Industry

India’s Top Brands Grew 21% in a Year

Joshua Hughes

September 14, 2017September 14, 2017

Auto sector grows 23% by successfully meeting consumers' diverse, changing aspirations and budgets India's most valuable brands have increased their brand value by 21% to...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Branding Featured News

Iconic Astir Palace will become first Four Seasons Hotel in Greece

Olivia Pearce

September 6, 2017

Four Seasons Astir Palace Hotel Athens to open following extensive renovations to existing property Four Seasons Hotels and Resorts, a leading luxury hospitality company, and...

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Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...