Branding Archives | World Branding Forum

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The Rachael Ray magazine redesign includes a vibrant and elevated approach to photography and visuals, updated layouts and formats, and a revamped editorial lineup Meredith...

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Branding Featured Marketing News

Transformers Exhibit Launched by Hasbro and Cityneon in China

Olivia Pearce

October 18, 2017October 19, 2017

Cityneon and Hasbro announced that the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing's Shin Kong Place The...

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Branding Featured Marketing News

Marc Jacobs Opens First Flagship Online Store in China on VIPLUX

Olivia Pearce

October 17, 2017October 17, 2017

VIPLUX is committed to delivering a best-in-class genuine brand experience to shoppers seeking fashionable luxury goods with Marc Jacobs VIPLUX, the flagship luxury channel dedicated...

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Branding Featured Marketing News

Toyota Launches “Start Your Impossible” Global Initiative

Olivia Pearce

October 17, 2017October 17, 2017

As a Mobility Company, Toyota is Committed to "Freedom of Mobility for All" Toyota Motor Corporation has launched "Start Your Impossible"—a global corporate initiative that...

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Branding Campaigns Featured Marketing News

LeasePlan Launches ‘What’s next’ Campaign with Richard Hammond

Olivia Pearce

October 16, 2017October 16, 2017

LeasePlan launches major global marketing campaign, highlighting the company's commitment to offering What's next in mobility to its customers via an 'Any car, Anytime, Anywhere'...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Branding Featured News

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Olivia Pearce

October 11, 2017October 11, 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

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Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

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Branding Campaigns Featured News

Ernst & Young Campaign Points to Transformative Age

Olivia Pearce

October 10, 2017

Ernst & Young New Multimedia Campaign Launches with Full-Page Ads in The Wall Street Journal, New York Times and Financial Times Today, Ernst & Young LLP...

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Branding Industry

Maxx Marketing Partners with Warner Bros. Consumer Product

Olivia Pearce

October 10, 2017

Global Development and Manufacturing Management Solution for the Plush and Soft Body Doll Category Created with Maxx-WBCP Partnership Driving for deeper consumer engagement, Warner Bros....

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Branding Featured News

Hasbro Expands BE FEARLESS BE KIND Initiative

Olivia Pearce

October 5, 2017October 5, 2017

Hasbro Pledge Aimed to Encourage Everyone to Take BE FEARLESS BE KIND and to “Stand up for others, be inclusive, and make a difference” Hasbro...

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Branding Industry

Digital Agency Lumentus Recruits Marisa Lichtenstein

Olivia Pearce

October 5, 2017October 5, 2017

Lumentus also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units A corporate communications expert who brings...