Branding Archives | World Branding Forum

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HNA Group Hainan Airlines recently begins two new routes between New York's John F. Kennedy International Airport (JFK) and the Chinese cities of Chengdu and...

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Branding Featured News

Mila Furs Announces New Brand Identity Cara Mila

Olivia Pearce

October 30, 2017October 31, 2017

Cara Mila tasked London creative agency Luxury Branding to hone a brand identity that expressed its distinctive, leading-edge product and upstart, artistic personality Mila Furs has unveiled...

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Branding Featured Marketing News

New Rolls-Royce Phantom Heralded by Sir Kim Darroch

Olivia Pearce

October 27, 2017October 28, 2017

As the longest existing nameplate in motoring history, the Rolls-Royce Phantom has defined British luxury craftsmanship for more than 92 years The New Rolls-Royce Phantom...

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Branding Campaigns Featured Marketing News

Groupon Launches Ad Campaign Highlighting Growth of Small Businesses

Olivia Pearce

October 27, 2017October 27, 2017

“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million...

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Advertising Branding Featured News

Epic Rights and Pan Inc. Announce New Strategic Partnership

Olivia Pearce

October 26, 2017October 27, 2017

Epic Rights and Pan Inc. Partnership to Develop Music Artist and Celebrity Merchandising and Branding Opportunities in Japan Epic Rights, a leading global music branding...

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Branding Featured Marketing News

Chef Michael Voltaggio Joins Brizo as Culinary Brand Ambassador

Olivia Pearce

October 26, 2017October 27, 2017

Michael Voltaggio, Joins Brizo Kitchen & Bath Company as the Brizo Brand's First Culinary Brand Ambassador To Voltaggio, creating in the kitchen starts with food...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Branding Featured News

CheapOair Launches Campaign About Saving On Travels

Olivia Pearce

October 25, 2017October 25, 2017

In the battle for consumers' attention, travel providers have stiff competition. Over the years, CheapOair.com, a leading seller of flights worldwide with almost US $5...

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Branding Featured Marketing News

Sylvania Stamps Its Presence in the Middle East Market

Olivia Pearce

October 25, 2017October 25, 2017

Sylvania has been a leading provider of metropolitan, architectural, theatrical and retail lighting solutions in the Gulf region's for almost two years Sylvania decided take part...

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Branding Campaigns Featured News

SodaStream’s Environmental Campaigns Wins Twice

Olivia Pearce

October 23, 2017October 23, 2017

SodaStream Awarded Yet Another Accolade for its 'Shame or Glory' Campaign Just Days After Belgian Court Dismissed Suit to Terminate the Campaign SodaStream International, a...

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Campaigns Featured Marketing News

Bauer Launches Campaign to Advance Women’s Hockey

Anisha Kapoor

October 23, 2017October 23, 2017

Bauer initiative kicks-off with Canada-US series and a chance to meet these athletes at a game, featuring top athletes Hilary Knight and Marie-Philip Poulin Bauer...

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Branding Campaigns Featured News

Philippine Airlines Launches New Brand Equity Campaign

Olivia Pearce

October 20, 2017October 20, 2017

Philippine Airlines is in the midst of its journey towards becoming the country's five star full-service legacy carrier at par with the world's largest carriers...