Branding Archives | World Branding Forum

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The HAIG CLUB campaign marks the next progressive step in Diageo's determination to bring responsible drinking to the forefront of consumer thinking in innovative and...

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Branding Featured News

Casio G-SHOCK Celebrates 35 Years of Innovation With Anniversary Event

Olivia Pearce

November 13, 2017November 14, 2017

G-SHOCK kicked off its yearlong 35th-anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh,...

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Branding Featured News

Navistar and Hoang Huy Sign MOU To Export Up To US$1.8 Billion

Olivia Pearce

November 13, 2017November 14, 2017

The Navistar and Hoang Huy signing took place at the Presidential Palace, and was witnessed by the President of the United States, Donald Trump, and...

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Branding Featured News

Reebok Partners with Victoria Beckham in New Innovative Collection

Olivia Pearce

November 10, 2017November 11, 2017

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal...

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Branding Featured News

Intel and Turner Sports Bring Virtual Reality to NBA Fans with Partnership

Olivia Pearce

November 8, 2017

Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star...

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Branding Featured News

UFC Announces New Partnership with AirAsia as “Official Airline” Partnership

Olivia Pearce

November 6, 2017

UFC announced a new multi-territory partnership with AirAsia to serve as the global brand's first-ever "Official Airline" sponsor AirAsia will begin its international activations during...

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Branding Featured Marketing News

9GAG Expands Operations with Opening of New Office in the U.S.

Anisha Kapoor

November 6, 2017

Russell Schneider named the company's first Head of Partnerships and Business Development to be based in new 9GAG U.S. office 9GAG, the global cross-platform entertainment...

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Branding Industry

Serena Williams Chairs Board of Advisors Launched by Oath

Olivia Pearce

November 6, 2017

Oath, a subsidiary of Verizon announces the launch of a global Board of Advisors comprised of some of the most entrepreneurial, talented and socially influential...

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Branding Featured Marketing News

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce

November 2, 2017November 2, 2017

United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

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Advertising Branding Industry Marketing

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

Anisha Kapoor

November 2, 2017November 2, 2017

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy exploration...

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Campaigns Featured News

Subway Launches “Live Feed” in Food Donation Efforts

Olivia Pearce

November 1, 2017November 1, 2017

More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global "Live Feed" campaign to help fight hunger Participating...

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Branding Featured Marketing News

Eastman Launches Its Performance Films Pattern and Software Design Center

Anisha Kapoor

November 1, 2017November 1, 2017

Eastman has made significant investments to improve its capabilities in high-quality paint protection patterns and cutting software, and develops a world-class offering for its customers...