Branding Archives | World Branding Forum

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The Philanthropic Effort by PetSmart has Generated Nearly 6,800 Tonnes of Pet Food; 3,684 Tonnes Already Donated to Thousands of Destinations PetSmart announced that it...

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Campaigns Featured News

Selena Gomez Stars In Coach Spring 2018 Campaign

Olivia Pearce

January 4, 2018

The Coach Spring 2018 Campaign Set in New York City Features Selena Gomez and Embodies the Brand's Optimism Coach announced the launch of Selena Gomez's...

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Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

Olivia Pearce

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

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Campaigns Featured News

Christopher Boyer to play the role of Value Colonel in KFC TV Ads

Olivia Pearce

December 21, 2017December 22, 2017

KFC is saving money on its Value campaign by not spending money on a celebrity Colonel, allowing the brand to continue to offer complete meals...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...

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Branding Industry

SGK Brand Development Group Honoured with Gold, Silver and Bronze

Anisha Kapoor

December 20, 2017February 5, 2018

Prestigious Packaging Pentawards Win by SGK Brand Agencies Give Testament to the Power of Design to Connect Brands with Consumers through Packaging SGK, a division...

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Campaigns Featured News

Visa Announced Suite of Sensory Branding in Support of its Expansion

Olivia Pearce

December 8, 2017December 9, 2017

The sound of Visa will debut in its global advertising campaign ahead of the Olympic Winter Games PyeongChang 2018 Visa announced a suite of sensory...

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Branding Featured News

Schick Hydro Celebrates and Invests In Independent Games

Olivia Pearce

December 4, 2017

Schick Hydro Champions The Independent Gaming Community And Its Commitment To Fostering Innovation Schick Hydro announced the next step in its quest to foster innovation...

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Industry News

Subway Appoints New VP of Global Brand Management and Innovation

Olivia Pearce

December 4, 2017December 7, 2017

Van Popering to drive Subway's ongoing global transformation through food innovation, brand positioning, visual identity, and channel development Subway restaurants announces Len Van Popering has...

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Branding Featured Marketing News

Vivo Releases Special Edition Smartphone for 2018 FIFA Worldcup

Olivia Pearce

December 1, 2017June 13, 2023

Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia in October As an official FIFA World Cup Sponsor, Vivo, a young...

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Branding Featured Marketing News

TCL Launches Advertising Campaign at Four Landmarks in Rome

Olivia Pearce

November 30, 2017December 3, 2017

Placing a High Priority on Markets in Europe and North America, TCL Is Committed to Building a World-Class Brand Recently, TCL creative project advertisements are...

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Branding Campaigns Featured News

M&M’S Releases Iconic Advertisement Sequel

Olivia Pearce

November 29, 2017December 2, 2017

M&M'S Yellow Spokescandy Stars in the Brand's New Global Campaign, Airing in 12 Markets this Christmas Season Every Christmas since 1996, the M&M'S Brand has...