Van Popering to drive Subway’s ongoing global transformation through food innovation, brand positioning, visual identity, and channel development
Subway restaurants announces Len Van Popering has joined the company as Vice President of Global Brand Management and Innovation. Van Popering is charged with driving the company‘s ongoing global transformation through food innovation (including core menu items, snacks and beverages), brand positioning, visual identity, and channel development (including delivery, catering and mobile ordering).
“We are evolving our Global Marketing Team to reflect the contemporary vision we have for the company. Len’s diverse background, collaborative approach and shared enthusiasm for the company will help us expand the innovation and creativity so critical to our brand,” said Joe Tripodi, Chief Marketing Officer for Subway restaurants.
“Few brands have the opportunity to impact dining habits worldwide as much as the company does. I’m excited for the challenge to contribute to the transformation of this iconic brand,” said Van Popering.
Van Popering brings more than 20 years of marketing, innovation and strategic planning experience from multiple brands in the food and beverage, apparel, retail, and paper and packaging spaces. He previously served as Senior Vice President of Marketing and Product Innovation for Arby’s Restaurant Group, as Chief Marketing Officer at Logan’s Roadhouse and as Director of Strategic Planning and Business Development for Russell Corporation.