Branding Archives | World Branding Forum

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Starbucks and Pearl Jam have also produced a series of short films to shine a spotlight on the crisis and support working solutions As Pearl...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Branding Featured News

Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador

Olivia Pearce

July 26, 2018

Stephens’ joins the commitment to be the “best or nothing” with Mercedes-Benz Mercedes-Benz USA announced that US tennis star Sloane Stephens is the brand’s newest global...

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Campaigns Featured News

Old Navy’s ONward! Teams Up with Kristen Bell for First Day of School

Olivia Pearce

July 26, 2018

Chance to win shopping spree and singalong with Kristen Bell raises funds for Boys & Girls Clubs To support its cause platform ONward!, Old Navy...

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Branding Featured News

Tesco Improves Cost of Production Contracts for British Lamb Farmers

Olivia Pearce

July 24, 2018

Tesco is set to make a multi-million-pound investment in the British lamb industry by introducing improved cost of production contracts for around 160 of its...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Branding Featured News

Mercedes-Benz Supports Wheelchair Basketball World Championships as Official Partner

Olivia Pearce

July 20, 2018

Mercedes-Benz gives experience of inclusion in one of the most popular disability sports in the world Mercedes-Benz is supporting the Wheelchair Basketball World Championships (WBWC)...

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Branding Featured News

Eighty-One Brands Win at the Americas Edition of the World Branding Awards in New York

Olivia Pearce

July 20, 2018July 20, 2018

Global Winners of the World Branding Awards include Amazon, Apple, Coca-Cola, Facebook, Google, McDonald's, Microsoft, Nike, Starbucks, UPS and Visa The Americas Edition of the...

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Branding Featured News

Antonio Brown Becomes Cover Athlete for EA Sports Madden NFL 19

Olivia Pearce

July 18, 2018

Brown was announced as part of the Madded 99 Club a month ago by EA Sports Today, Electronic Arts officially unveiled the Madden NFL 19 by...

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Campaigns Featured News

Vivo Caps Extraordinary My Time, My FIFA World Cup Campaign in Russia

Olivia Pearce

July 16, 2018

Vivo becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match Global smartphone brand Vivo,...