Branding Archives | World Branding Forum

Read Time:2 Minute, 50 Second

BMW and Amazon present the BMW 5 Series alongside legendary character Jack Ryan in the spectacular new series on Prime Video It is widely known...

Read Time:1 Minute, 56 Second

Featured Marketing News

Starbucks and Nestlé Close Deal for Starbucks CPG and Foodservice Products License

Nathaniel Mark

August 29, 2018

International expansion of business between Starbucks and Nestlé will be led from Nestlé’s global headquarters in Vevey Nestlé and Starbucks Corporation have announced the closing of...

Read Time:2 Minute, 6 Second

Toyota and Uber Extend Collaboration to Automated Vehicle Technologies

Thomas Ng

August 28, 2018

Uber to integrate its self-driving technology alongside Toyota Guardian technology in purpose-built vehicles for deployment on Uber's ride-sharing network Toyota Motor Corporation and Uber Technologies have announced...

Read Time:3 Minute, 26 Second

Campaigns Featured News

Hotels.com Dives into the Mermaid Craze with ‘Fintastic’ Vacation Workouts

Olivia Pearce

August 24, 2018

'Fintasy' vs reality: More than a third (37%) of people believe that a mermaid can exist and 6% claim to have seen one, that is...

Read Time:2 Minute, 50 Second

Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

Read Time:2 Minute, 36 Second

Campaigns Featured News

Kate Hudson and New York & Company Announce Multi-Year Partnership

Olivia Pearce

August 23, 2018

Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in...

Read Time:2 Minute, 46 Second

Advertising Featured News

American Express Backs Fans with Innovative Benefits at the 2018 US Open Tennis Championships

Joshua Hughes

August 23, 2018June 13, 2023

American Express continues long-standing relationship with Venus Williams in 2018 US Open ad campaign Entering the 25th year of its partnership with the United States...

Read Time:2 Minute, 7 Second

Featured Marketing News

BET Networks and WP Narrative_ Let Fans Explore the Mind of Bobby Brown

Nathaniel Mark

August 22, 2018

HARLEM WEEK Art Installation and Interactive Experience celebrates the premiere of “The Bobby Brown Story” BET Networks and WP Narrative_, a creative and technology brand...

Read Time:44 Second

Branding Featured News

Bella Hadid Headlines True Religion’s Latest Campaign

Olivia Pearce

August 20, 2018

Supermodel Bella Hadid becomes new face of True Religion True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies...

Read Time:1 Minute, 40 Second

Branding Featured News

JBL Cranks Up the Star Power for Second-Annual JBL Fest

Olivia Pearce

August 20, 2018August 20, 2018

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas...

Read Time:2 Minute, 26 Second

Branding Featured News

3M Transforms Main Headquarters to Inspire Curiosity and Wonder

Olivia Pearce

August 17, 2018

Twelve-story tall installation by 3M invites the world to celebrate the power of curiosity, passion and purpose The commitment by 3M to harnessing the power of...

Read Time:59 Second

Industry Public Relations

Burson Cohn & Wolfe acquires Hirshorn-Zuckerman Design Group in the US

Anisha Kapoor

August 16, 2018

WPP's Burson Cohn & Wolfe adds full spectrum of media solutions with Hirshorn-Zuckerman acquisition WPP has announced that its wholly-owned global operating company, Burson Cohn & Wolfe,...