Branding Archives | World Branding Forum

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OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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Branding Featured News Videos

Carvana Breaks the Internet with Ralph

Olivia Pearce

November 5, 2018November 7, 2018

Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun. Online used car retailer,...

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Branding Featured News Videos

JetBlue Ups Swagger with Brooklyn Nets Alliance

Olivia Pearce

November 2, 2018November 2, 2018

JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look. JetBlue has revealed...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Branding Featured Industry News

World Branding Awards 2018 Celebrates 270 Winners in London

Olivia Pearce

October 31, 2018October 31, 2018

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

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Branding Featured News Videos

Nordstrom Delivers Gifting Pleasure to Shoppers

Olivia Pearce

October 30, 2018October 30, 2018

Nordstrom has unveiled a holiday campaign. Dubbed Let’s Go Gifting, it features digital, social, print, outdoor, and broadcast executions. Nordstrom has created a new promotional...

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Branding Featured News

David Yurman Announces New York Flagship

Olivia Pearce

October 29, 2018October 29, 2018

Premier jewellery designer, David Yurman, will celebrate the debut of its upcoming New York flagship store in the second half of next year. David Yurman...

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Campaigns Featured News

CoolSculpting and Kristin Davis Talk Denim

Deborah Joy Peter

October 29, 2018October 29, 2018

CoolSculpting and Kristin Davis have teamed up to get women talking about body contouring and excited about slipping into their best denim. CoolSculpting has partnered...

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Featured Marketing News

CloroxPro Unifies Health and Commercial Biz

Anisha Kapoor

October 29, 2018October 29, 2018

For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios. Clorox has unveiled CloroxPro, a...

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Branding Featured News Videos

Tazo Teas Off with Brew the Unexpected

Olivia Pearce

October 25, 2018October 25, 2018

Tazo has partnered with drag star, Alyssa Edwards, to curate a camp experience aimed at inspiring fans to drop their routines and discover. Tazo has...

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Branding Featured News Videos

Motto Checks into Prime Locations Worldwide

Olivia Pearce

October 24, 2018October 24, 2018

Motto will deliver affordable style in coveted urban destinations like London, Lima, Dublin, Boston, San Diego, and Washington DC. A Hilton brand, Motto is the...

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Branding Featured News Videos

Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...