Branding Archives | World Branding Forum

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Hilton has renewed its alliance with Clean the World with the addition of two more partner hotels to its global effort featuring recycled soap. Hilton...

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Branding Featured News Videos

Hallmark Reinvents Season with Paper Wonder

Olivia Pearce

December 3, 2018December 3, 2018

Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats. Hallmark has rolled out...

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Campaigns Featured News Videos

Cacique and Lane Bryant Celebrate Inclusivity

Deborah Joy Peter

December 3, 2018December 3, 2018

Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity. Plus size...

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Branding Featured News Videos

Dunkin Scores Saquon Barkley Brand Partnership

Olivia Pearce

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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Design Featured News

Baskin-Robbins Reveals Moments Store Concept

Deborah Joy Peter

November 30, 2018November 30, 2018

Baskin-Robbins has delivered a first look of its new Moments store concept in Fresno, California—with a national roll-out slated for 2019. Specialty ice cream chain, Baskin-Robbins,...

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Featured Marketing News

InterContinental Gets Artsy with Alexander Hall

Anisha Kapoor

November 30, 2018November 30, 2018

Luxury hotel brand, InterContinental, partners with Alexander Hall, over an art installation featuring 200 hand-painted champagne bottles. InterContinental has partnered with London-based contemporary artist, Alexander...

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Branding Featured News

Kraft Heinz Reveals Primal Kitchen Acquisition

Olivia Pearce

November 29, 2018November 29, 2018

Kraft Heinz has inked a definitive deal to acquire Primal Kitchen, the makers of condiments, sauces, and dressings, for about $200 million. Kraft Heinz has entered into...

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Featured Marketing News

Mazda Enhances the Drive with Redesign

Deborah Joy Peter

November 28, 2018November 28, 2018

Mazda has unveiled its new generation of cars with the redesign of a fan favourite and its upcoming global roll-out slated for early 2019. Mazda...

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Branding Featured News

Wendy’s Adds Bacon and Maple to Chicken

Olivia Pearce

November 28, 2018November 28, 2018

Wendy’s has released a limited-edition sandwich for the holidays which features a blend of maple glaze and Applewood smoked bacon. Wendy’s has debuted its latest...

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Branding Featured News

Moritz Grossmann Unveils Anniversary Collection

Olivia Pearce

November 27, 2018November 27, 2018

To showcase the release of its new 24-piece watch collection, Moritz Grossmann has created an interactive advent for its holiday auction. Moritz Grossmann will release twenty-four...

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Branding Featured News Videos

Avon Rejects Violence and Inspires Change

Olivia Pearce

November 26, 2018November 27, 2018

Avon has rolled out a global campaign titled #EmbraceTheChange to put an end to violence against women and girls all across the world. Avon has introduced a...

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Branding Featured News

British Airways Sweetens American Travel Deal

Olivia Pearce

November 23, 2018November 23, 2018

British Airways and American Airlines are teaming up to offer travellers new routes from London to several cities across the United States. In tandem with...