Branding Archives | World Branding Forum

Read Time:1 Minute, 15 Second

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

Read Time:1 Minute, 11 Second

Branding Featured News

Hyatt Premieres Andaz Munich Schwabinger Tor

Olivia Pearce

February 27, 2019February 28, 2019

Hyatt Hotels has announced the opening of its first Andaz-branded hotel in Germany, with the location set in Munich’s Schwabinger Tor. Hyatt has announced the...

Read Time:47 Second

Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

Read Time:50 Second

Branding Featured News Videos

Cadillac Unveils Reimagined Crest with Rise

Olivia Pearce

February 25, 2019February 25, 2019

Cadillac has released a campaign around its SUV portfolio, with four new television spots and a special focus on its updated Crest offering. Returning as...

Read Time:1 Minute, 0 Second

Branding Featured News

Miura Names Abraham Ancer Tour Ambassador

Olivia Pearce

February 22, 2019February 22, 2019

Miura Golf has welcomed on board Mexican golfer, Abraham Ancer, as its first brand ambassador. He will represent the label worldwide. Miura Golf has introduced Abraham...

Read Time:51 Second

Branding Featured News Videos

Marc O’Polo Exudes Warmth with Anna Ewers

Olivia Pearce

February 21, 2019February 21, 2019

Centred around friendship, the 2019 spring/summer campaign by Marc O’Polo features Anna Ewers, her two sisters, and artiste, Iman Orths. Marc O’Polo has launched its...

Read Time:59 Second

Branding Featured News

Nest Sets Up Luxury Shop in Lower Manhattan

Olivia Pearce

February 20, 2019February 20, 2019

Nest has opened its first retail store in Lower Manhattan, and added the introduction of a lifestyle bodycare collection to the fresh premiere. Nest has...

Read Time:1 Minute, 32 Second

Branding Featured News Videos

Shelter Pet Project Drives Adoption with Olivia Munn

Olivia Pearce

February 19, 2019February 19, 2019

Shelter Pet Project has launched #AdoptPureLove, a campaign starring Olivia Munn, Rachel Bloom, and Logan Ryan as its spokespersons. The Shelter Pet Project has rolled...

Read Time:45 Second

Branding Featured News Videos

Foot Locker Goes Digital with February Drops

Olivia Pearce

February 18, 2019February 18, 2019

The latest #BecauseSneakers installation by Foot Locker celebrates the sneaker community and the brand’s hot lineup of product drops. Foot Locker has announced the continuation...

Read Time:52 Second

Branding Featured News Videos

Manchester United Teams Up with Maui Jim

Olivia Pearce

February 15, 2019February 15, 2019

Manchester United has partnered with global eyewear brand, Maui Jim, over several sun and optical ranges slated to launch later in the year. Manchester United...

Read Time:59 Second

Campaigns Featured News Videos

Horford Stars in Built with Chocolate Milk

Olivia Pearce

February 14, 2019February 14, 2019

The latest effort produced via the Milk Processor Education Program, Built with Chocolate Milk, will star basketball professional, Al Horford. A campaign by the Milk...

Read Time:1 Minute, 5 Second

Branding Featured News

Zuru Expands Robotics Portfolio with Pets Alive

Olivia Pearce

February 13, 2019February 18, 2019

Zuru has unveiled its newest robotics pet brand with the debut of Pets Alive, which features a collection of automated toy offerings for kids. Global...