Branding Archives | World Branding Forum

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Anheuser Busch brand, Ritas, has developed a new line of alcoholic beverages called Spritz, which debuts in the United States this month. Ritas, the Anheuser...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...

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Branding Featured News

Parimatch Amps Up with Conor McGregor

Olivia Pearce

February 6, 2019February 6, 2019

Alongside its brand refresh, Parimatch has named Irish fighter, Conor McGregor, its official ambassador for the CIS region and Cyprus. International betting platform, Parimatch, has...

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Advertising Featured News Videos

Campari Welcomes Fans to Enter the Red

Joshua Hughes

February 5, 2019February 6, 2019

Campari has added to its Red Diaries series with a new short film starring actress, Ana De Armas, and television star, Lorenzo Richelmy. Italian aperitif...

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Branding Featured News

Guess Inspires Spring Fashion with Campaign

Olivia Pearce

February 5, 2019February 5, 2019

Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories. Guess...

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Branding Featured News Videos

Pampers Remixes Legend’s Stinky Booty Duty

Olivia Pearce

February 4, 2019February 5, 2019

The brand’s first Super Bowl commercial, Pampers has introduced a new version of its original Stinky Booty Duty spot starring John Legend. For Super Bowl...

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Branding Featured News Videos

House 99 by David Beckham Celebrates Brand

Olivia Pearce

January 31, 2019January 31, 2019

Men’s brand, House 99, is celebrating its first year with grooming sessions in London and a special appearance from David Beckham. Men’s grooming brand by...

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Branding Featured News Videos

Moroccanoil Inspires through Women in Tennis

Olivia Pearce

January 30, 2019February 11, 2019

Moroccanoil has partnered with the Women’s Tennis Association to further its Inspired by Women impact and drive change worldwide. International beauty brand, Moroccanoil, has inked...

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Branding Featured News Videos

Champion Marks a Century with Magic Johnson

Olivia Pearce

January 29, 2019February 12, 2019

Champion is commemorating its hundredth-year journey with a legacy video starring Magic Johnson and other teams from around the world. Global athleticwear label, Champion, is...

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Branding Featured News Videos

Coca-Cola Brings Togetherness to the Big Game

Olivia Pearce

January 28, 2019January 29, 2019

Focused on positivity and inclusion, Coca-Cola has themed its latest commercial around togetherness and celebrating difference. In conjunction with the Super Bowl, Coca-Cola has created...

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Design Featured News

Four Seasons Takes Luxury to Okinawa

Deborah Joy Peter

January 25, 2019February 10, 2019

A joint venture between the hotel chain and Berjaya Group, the Four Seasons and Private Residences Okinawa will launch in four years. The latest from...

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Branding Featured News

Great HealthWorks and Bolton Launch Fragrance

Deborah Joy Peter

January 24, 2019January 25, 2019

Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton...