Brand Archives | World Branding Forum

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The Bait Shoppe to Execute PRIMARK's Marketing Activities Across All Channels The Bait Shoppe, a full-service experiential marketing agency, has been named agency of record...

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Pernod Ricard and LOLIWARE Commit to Edible Straws and Stirrers

Olivia Pearce

April 23, 2018May 8, 2018

Pernod Ricard is Collaborating With an Innovative Women-Founded and Led Startup to Reimagine Cocktail Consumption Earlier this year, Pernod Ricard USA, a spirits and wine...

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Design Featured News

Wendy’s Unveils Smart Family of Designs for New Stores Worldwide

Olivia Pearce

April 23, 2018May 8, 2018

Smart Design 2.0 by Wendy's Promotes Energy Efficiency and Reduces Development Costs The Wendy's Company unveiled a 2020 goal of opening more than 600 new restaurants...

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Design Featured News

LEGO Group Aims for 100% Sustainable Packaging by 2025

Olivia Pearce

April 23, 2018May 8, 2018

Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging In 2015 the...

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Campaigns Featured News

Under Armour and Dwayne Johnson Team Up in Global Campaign

Olivia Pearce

April 20, 2018May 8, 2018

The "Will Finds A Way" Movement by Under Armour Highlights the Importance of Training and The Power of WILL In celebration of the brand's origin in...

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Advertising Featured News

Kellogg’s Features Band PRETTYMUCH in Latest Campaign

Joshua Hughes

April 20, 2018May 8, 2018

The Edible and Playable Cereal "Vinyl" Features Release of Boy Band PRETTYMUCH's New Song "Hello" Chocolate lovers will be singing a new tune when Kellogg's...

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Branding Featured News

Amazon Studios Greenlights Utopia, Signs Gillian Flynn to Overall Deal

Olivia Pearce

April 20, 2018May 8, 2018

Utopia is First Project by Gillian Flynn for Amazon Studios Exclusively for Prime Video in More Than 200 Countries and Territories Amazon Studios has greenlit a...

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Branding Featured News

Zlatan Ibrahimović Joins Visa Ahead of the 2018 FIFA World Cup Russia

Olivia Pearce

April 20, 2018May 8, 2018

Partnership with Visa Represents What Ibrahimović Strives to Be—the Best Visa, a payment company—whose mission is to connect the world through the most innovative, reliable and...

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Design Featured News

Henkel Expands Use of Regranulated Resin in Flexible Packaging

Olivia Pearce

April 19, 2018

Henkel and Mondi Partner to Boost Percentage of Reclaimed Content in Packaging Consumer goods company, Henkel, is committed to creating more value for its consumers...

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Campaigns Featured News

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Olivia Pearce

April 19, 2018

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Branding Featured News

P&G Focuses on Enabling and Inspiring Positive Impact in the World

Olivia Pearce

April 18, 2018May 8, 2018

Ambition 2030 Goals Span Brands, Supply Chain, Society and P&G Employees Focusing on Positive Impact The Procter & Gamble Company announced that it has achieved...

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Branding Featured News Public Relations

Starbucks to Close All Stores in the US for Racial-Bias Education

Olivia Pearce

April 18, 2018May 8, 2018

Training Will Occur at All Starbucks Company-Owned Stores and Will Apply to Nearly 175,000 US Partners Starbucks Coffee Company will be closing its more than 8,000...