Brand Archives | World Branding Forum

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DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...

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Campaigns Featured News

Pepsi Celebrates its 120-Year History with Pepsi Generations

Olivia Pearce

January 12, 2018

Pepsi Generations comes together with limited-time retro packaging and the return of the Pepsi Stuff loyalty programme Pepsi unveiled this year's global creative campaign, "Pepsi Generations,"...

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Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

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Branding Featured News

Superdry Signs with Centric Software to Support Growth

Olivia Pearce

January 9, 2018January 9, 2018

Centric PLM to Help Streamline Superdry Brand Processes Superdry, a global digital brand, has selected Centric Software to provide its Product Lifecycle Management solution. The software...

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Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

Olivia Pearce

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

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Industry Marketing

Steve Warren Appointed CEO of Mapp Digital

Anisha Kapoor

December 21, 2017December 22, 2017

The appointment of Steven Warren prepares Mapp Digital for next phase of business growth Mapp Digital, a global independent marketing technology company, announced the appointment...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Branding Featured Marketing News

Chef Michael Voltaggio Joins Brizo as Culinary Brand Ambassador

Olivia Pearce

October 26, 2017October 27, 2017

Michael Voltaggio, Joins Brizo Kitchen & Bath Company as the Brizo Brand's First Culinary Brand Ambassador To Voltaggio, creating in the kitchen starts with food...

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Advertising Industry

McCann Wins Network and Agency of the Year at Cresta Awards

Joshua Hughes

October 13, 2017October 13, 2017

Cresta Awards Wins from 8 countries include 5 Grand Prix McCann Worldgroup has been named Network of the Year at the Cresta International Advertising Awards,...

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Campaigns Featured News

Peet’s Coffee Launches “What Fills Your Cup?” Brand Campaign

Olivia Pearce

September 28, 2017September 28, 2017

In Debuting "Share Your Passion" Documentary Style Content, Pioneering Craft Coffee Brand, Peet's Coffee, Invites Consumers to Showcase the Pursuit of Aspirations that Enrich their...

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Branding Industry News

Brand Pages Doubles with 42 New Companies on Agency Spotter

Olivia Pearce

September 28, 2017September 28, 2017

Popularity along with an overwhelming response from marketing decision makers and agency executives have prompted 42 new Brand Pages Brand Pages were first released at...

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Featured Marketing News

Luhan is brand ambassador for L’Occitane China

Olivia Pearce

May 22, 2017May 22, 2017

South Korean Celebrity Embodies the Brand's Values The cosmetics brand drew inspirations from the beauty of Provence in southern France. For years L'Occitane offers high quality, sensorial beauty...