Brand Experience Archives | World Branding Forum

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Nigeria's Largest and Fastest-Growing Circuit to Bring The IMAX Experience to Country; IMAX Continues Push into Africa Following Deals in Angola and South Africa. IMAX...

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Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...

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Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Branding Featured News Public Relations

The World of Coca-Cola Celebrates 25 Years of Sharing Happiness

Anisha Kapoor

May 21, 2015July 4, 2023

The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More. The World of Coca-Cola turns 25 this year, but the "Home...

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Branding Featured Marketing News Technology

Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

Thomas Ng

May 20, 2015July 4, 2023

MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into...

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Branding Featured Marketing News

Tommy Hilfiger to Celebrate 30th Anniversary with Exclusive Show and New Store Opening in Beijing

Anisha Kapoor

May 6, 2015July 4, 2023

As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special programme including his 30th anniversary runway...

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Branding Featured Marketing News Technology

Starwood Preferred Guest App for Apple Watch Unlocks New Level of Access for Members

Thomas Ng

April 27, 2015July 4, 2023

With SPG’s Keyless Room Entry and Apple Watch, Opening Your Hotel Room Door is as Easy as a Flick of the Wrist Apple Watch lets...

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Branding Design Featured News Public Relations

PepsiCo Design opens its “Mix It Up” space for a week during Milan Design Week

Anisha Kapoor

April 15, 2015July 4, 2023

PepsiCo Collaborates with Leading Global Design Talent for "Mixology 2.0" Showcase PepsiCo Design opened its "Mix It Up" space for a week filled with design...

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Branding Campaigns Featured Marketing News Public Relations

The Coca-Cola Bottle Celebrates 100 Years

Olivia Pearce

March 5, 2015July 4, 2023

Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

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Branding Featured News Technology

Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

Thomas Ng

February 27, 2015July 4, 2023

Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become...

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Branding Design Featured News

Starwood Fuels Innovation with Debut of Starlab in New York’s Garment District

Anisha Kapoor

February 24, 2015July 4, 2023

Starwood Hotels & Resorts Worldwide unveiles Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility...